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How India GCCs are Rewriting the Global Technology Narrative
How India GCCs are Rewriting the Global Technology Narrative

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The last few years have been a rollercoaster ride for businesses worldwide, with the COVID-19 pandemic, geopolitical tensions, and economic fluctuations posing unprecedented challenges. Amidst these turbulent times, India's Global Capability Centers (GCCs) have emerged as a clutch player, providing companies with a reliable and cost-effective solution to navigate through crises.

India's vast pool of skilled talent, robust digital infrastructure, and growing economic prowess have positioned the country as an epicenter for GCCs. With over 30% of the top employers in India being GCCs, and a majority of top STEM graduates joining these centers, India has become an indispensable hub for global businesses seeking to tap into its capabilities.

However, the role of India's GCCs is poised for a transformative shift in the coming years. By 2030, it is anticipated that GCCs will cease to exist in their current form and instead become integral parts of global organizations. India centers will house General Managers responsible for growing revenues, with breakthrough innovations being incubated and scaled within the country.

The rise of Global Business Services (GBS) and the increasing focus on customer experience and automation are driving companies to break organizational silos and create frictionless workflows. India, with its cross-functional expertise and global delivery capabilities, is well-positioned to become the default leadership location for GBS.

Moreover, the economic growth in India and Asia, coupled with investments in physical and digital infrastructure, will further solidify India's position as a global powerhouse. The India Capability Stack, encompassing technology capabilities, business functions, and a growing pool of global leaders, offers companies a comprehensive ecosystem to tap into. As companies strive to adopt new technologies like Generative AI and achieve net zero targets, India's GCCs will play a pivotal role in augmenting their capabilities. By leveraging AI to enhance the vast talent pool and fostering collaboration across value chains, the India Capability Stack will continue to evolve and strengthen.

The vision for 2030 is bold yet attainable – India's GCCs will transition from their current state to become true partners or even headquarters for global organizations. With the right strategies and investments, India's GCCs are poised to drive breakthrough innovations, drive sustainability initiatives, and cultivate a robust talent pipeline for the future.


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Founded in 2002, Zinnov is a leading global management consulting and strategy advisory firm, with a presence in 10 global locations. Over the last 22 years, Zinnov has partnered with Global Enterprises and Fortune 2000 companies across their value creation journeys to develop actionable insights – across revenue, talent, innovation, scale, and optimization. Zinnov enables companies to develop and optimize a global engineering footprint through center setups, technology and functional Centers of Excellence (COEs), portfolio optimization, partnerships, and real-time data/ insights – through its unique GCC Accelerator Platform (GAP) offering. This multi-lever approach helps Zinnov’s clients achieve higher R&D efficiencies, innovation, and productivity via an immersive and highly networked model. Zinnov’s expertise also includes advising global PE firms in asset shortlisting, target evaluation, due diligence, and value creation for their portfolio companies through a globalization lens.

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