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GCC Value Proposition - Building Sustainable Social Impact Rooted in Service, Empathy, and Tech4Good
GCC Value Proposition - Building Sustainable Social Impact Rooted in Service, Empathy, and Tech4Good

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Social impact is inherently a function of knowing the needs and cultures of a region or a community, as much as, it is about reaching the right beneficiary group at the right time and for the right purpose, to build a sustainable movement for positive change. India is the first country to have mandated 2% of net three-year average profits to be mandatorily contributed towards corporate social responsibility (CSR, we call it social impact here). Mature organizations realize their purpose of existence for the society and contribute much beyond this baseline. One such segment of companies are the Global Capability Centers, or, GCCs. At an average US$ 100 million per annum spend on CSR activities in India, these organizations are emerging to be in the league of globally mature social impact organizations. 

GCCs realize that social impact goes far beyond the annual 2% contribution

In a two-pronged approach, GCCs have a spend strategy and a value-addition strategy to social activism, as they strive to get deeply involved in the process of creating change, and not just aim for an outcome. 

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GCCs have adopted a diversified portfolio approach incorporating multiple segments for maximum impact

  • Education draws 38% of CSR funds, the largest chunk, mainly into enabling girl child education, and education across primary and secondary schools. GCC initiatives have touched 7 - 7.25 million underprivileged children. The focus has been to build sustainable school infrastructure, improvise training methods for teachers, fund long-term education for children, and build an outcomes-based approach to education.
  • Livelihood enhancement programs where GCCs invest focus on not only enabling future-ready youth skilling, but also ensuring the appropriate skilling infrastructure is available with the technical schools, and that diversity is managed to ensure adequate opportunities to all. Nearly 6 lakh youth have benefitted from such programs
  • Rural development initiatives aim at uplifting entire communities by empowering women and girls to drive resource utilization effectiveness (water, fuel) and raise awareness on sanitization. 1.7 million households have been benefitted through these programs
  • Health, safety, poverty alleviation are specialized programs where maternal and infant mortality measures are supported via adequate infrastructure provisioning, direct funding, as well as training and awareness programs for service providers, resulting in hundreds of thousand beneficiaries
  • Disaster relief is an area of significant importance as GCCs happen to be in prominence in areas with growing natural calamities, such as flooding, where coordinated project planning and rapid action response skills from leading global programs comes in quite handy. During the pandemic, COVID-19, GCCs quickly mobilized their response teams to coordinate with the local authorities and provide support wherever required

Employee voluntary contributions, over and above the 2% CSR, itself amounts of an annual contribution between US$10-15 million. 

 

Noteworthy in these initiatives is the use of technology, global best practices, and top-notch program management discipline

GCCs bring rich experiences from their parent's active involvement and interest in leading even CSR initiatives with utmost discipline and program management rigor, deploying technology for impact@scale. 

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Read in-depth analysis in our latest study on GCC Value Proposition for India.

 


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Namita Jain
Deputy Director, Research

Researching technology for actionable impact since my 12 years in tech strategy and advisory

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