Topics In Demand
Notification
New

No notification found.

Creating joyful shopping experiences in a post-pandemic world
Creating joyful shopping experiences in a post-pandemic world

1980

0

In the midst of challenges, 2020 gave us a lot of things to be thankful for. The global crisis pushed us to experience a way of life we might have never believed was possible. We’ve been able to work remotely, with little or no loss of productivity. We’ve been able to transition to online education at a scale never imagined before. We’ve even been able to develop a vaccine faster than ever before.

In the retail world too we saw boundaries being pushed. Today, more guests are shopping online and exploring contactless methods of shopping. This change is here to stay, and to be successful in the retail world, it is important to place the guest (customer) at the center of all decision-making.

To build durable strategies for 2021 and beyond, retailers need to keep in mind some emerging trends:

Flexibility

Guests today want the flexibility to shop anywhere they want to – be it online, on the mobile or at stores. Retailers need to continue investing in building relevant shopping experiences across each of the channels. While ecommerce is picking up, stores continue to be critical for many reasons. Guests like to come to stores to experience the tangibility of a product or to be able to quickly pick-up a product. For instance, these can include being able to order online and pick-up an order from a store, have someone deliver it to you in your car, or have it delivered to your house on the same day.

Great Shopping experiences

Retailers need to stay in tune with the evolving needs of guests, to continue bringing joy to them. They will need to build products and services that are relevant to the guest. The relationships that the retailers are able to build with guests during this period will be their greatest asset.

Value

The economic fallouts of the Covid-19 pandemic are still unfolding, and with no clear line of sight into the future, guests will continue to look for value when they shop. But value is going to mean much more than just low prices. It’s also about the ease of the shopping experience and availability of high-quality and affordable products to meet a specific need.

Above all, we all need to stay agile with an eager learning mind-set to not only manage these challenges but thrive and succeed. It’s critical that we open up and think about co-creating the future with our guests. There lies our true purpose.

About the Author

Rakesh Mishra, Vice President, Marketing, Target in India


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


TargetinIndia

© Copyright nasscom. All Rights Reserved.