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SURGE OF RICH MEDIA IN TECHNICAL COMMUNICATIONS

SURGE OF RICH MEDIA IN TECHNICAL COMMUNICATIONS

Media Technology Emerging Tech Sales & Marketing Engineering Research & Design
January 17, 2024 29 0

Between January ‘22 and March ‘23, global online video consumption alone was estimated at a staggering 6.1 trillion minutes – or about 102 billion hours. As connectivity, including 5G, expands and device availability is ...


5 WAYS OTT COMPANIES CAN MEASURE QOE

5 WAYS OTT COMPANIES CAN MEASURE QOE

Media Technology Engineering Research & Design
December 11, 2023 20 0

Viewer delight through QoE is an integral part of ER&D teams' customer experience creation and delivery. With OTT, viewers demand a wider variety of streamed content that's high quality and with lower annoying qualities t...


VIDEO AD INSERTION METHODOLOGIES PART 2: AN OTT/CTV PLAYBOOK SERIES

VIDEO AD INSERTION METHODOLOGIES PART 2: AN OTT/CTV PLAYBOOK SERIES

Media Technology Engineering Research & Design
December 11, 2023 28 0

In our last blog, we touched upon the growing importance and adoption of video advertisement monetization in OTT platforms. Let us now take a look at some of the current methodologies is use for video ad insertions....


ChatGPT and Social Impact: AI for Good Initiatives

ChatGPT and Social Impact: AI for Good Initiatives

Media Technology AI
September 14, 2023 258 0

Artificial intelligence (AI) has the power to make a positive impact on society, and ChatGPT is at the forefront of AI for good initiatives. In this blog, we'll explore how ChatGPT is contributing to social impact through various ...


Demystifying DRM Video Protection: What You Need to Know

Demystifying DRM Video Protection: What You Need to Know

Media Technology
August 22, 2023 30 0

Digital Rights Management (DRM) has emerged as a critical solution for safeguarding video content. In this post, we'll delve into the world of DRM video protection, its significance, how it works, and why it's essential for conten...


Mastering Data Management and Processing in OTT Platforms: Unleashing the Power of Big Data

Mastering Data Management and Processing in OTT Platforms: Unleashing the Power of Big Data

Media Technology
July 25, 2023 48 0

Welcome to the exciting world of Over-The-Top (OTT) platforms, where streaming services have revolutionized how we consume media and entertainment. At the heart of this transformation lies the art of data management and processing...


How AI is Empowering the OTT Platforms to Revolutionise the content delivery

How AI is Empowering the OTT Platforms to Revolutionise the content delivery

AI Media Technology
July 6, 2023 866 0

Introduction The entertainment landscape has undergone a remarkable transformation with the rise of Over-the-Top (OTT) platforms. These platforms have become the preferred destination for streaming movies, TV shows, and more. B...


ChatGPT: Revolutionizing Conversational AI for Seamless Human-Machine Interactions

ChatGPT: Revolutionizing Conversational AI for Seamless Human-Machine Interactions

Media Technology Digital Transformation
June 12, 2023 276 0

In today's fast-paced world, communication plays a pivotal role in our lives. With the advent of artificial intelligence (AI), conversations with machines have become increasingly common. One such breakthrough in conversational AI...


What are the benefits of WhatsApp marketing?

What are the benefits of WhatsApp marketing?

Media Technology
March 21, 2023 631 0

WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. While it was initially developed as a tool for personal communication, many businesses have started to use WhatsApp as a marketing platfor...


How AI is shaping OTT Streaming and creating a New World Order

How AI is shaping OTT Streaming and creating a New World Order

Media Technology AI
March 16, 2023 852 0

The world today has moved from OTT being a niche market to a mass-market product. With the explosion of hyper-personalized audiovisual content creation and distribution, waiting for your favorite shows to air on TV and sitting thr...


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