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Digital Transformation
Boosting Sales through Personalization: Impact of GenAI-driven CRM

Boosting Sales through Personalization: Impact of GenAI-driven CRM

Digital Transformation AI Inside
June 17, 2024 185 0

With over 80% of CRM customers seeking AI or machine learning capabilities in software when making a purchase, the integration of Generative AI in CRM systems is emerging as a transformative trend, according to Gartner report. ...


Virtual Twins: Emerging Trends in Global Adoption

Virtual Twins: Emerging Trends in Global Adoption

Digital Transformation Manufacturing Engineering Research & Design ESG & Sustainability Industry 4.0 Emerging Tech
June 17, 2024 3377 0

Virtual twins are a digital version of physical assets created using software, IT-OT hardware, and connectivity to manage the asset through stages of its lifecycle, represented by the digital in structure, context and behavior. Vi...


Buckle Up, Shopaholics! The Metaverse is Revolutionizing Retail

Buckle Up, Shopaholics! The Metaverse is Revolutionizing Retail

Digital Transformation Sales & Marketing
June 14, 2024 42 0

The way we shop is undergoing a seismic shift. Enter the metaverse: a three-dimensional virtual world where physical and digital seamlessly converge. While it’s still in its early stages, the metaverse holds immense potential to t...


The Unseen Impact of Digital Transformation on Company Culture

The Unseen Impact of Digital Transformation on Company Culture

Digital Transformation
June 13, 2024 110 0

When businesses think about digital transformation, they often focus on technology and processes. But there’s another crucial aspect: company culture. Digital transformation changes how employees communicate, collaborate, an...


What is Qualitative and Quantitative ROI in Media?

What is Qualitative and Quantitative ROI in Media?

Application Digital Transformation Media Technology EdTech Sales & Marketing
June 11, 2024 47 0

Are you struggling to measure the true impact of your marketing campaigns? Click-through rates and website traffic are important, but they only tell part of the story. Today's B2B and B2C brands need a holistic approach that consi...


The Rise of Short-Form Video: Captivating the Digital Era

The Rise of Short-Form Video: Captivating the Digital Era

Digital Transformation Sales & Marketing
June 11, 2024 55 0

At least 75% of people prefer video over text for learning about products or services. The digital landscape is evolving at breakneck speed, and our attention spans are shrinking alongside it. Enter short-form video content, the c...


GPS to IoT - The Evolution of Location Tracking

GPS to IoT - The Evolution of Location Tracking

Data Science & AI Community Digital Transformation Emerging Tech IOT
June 7, 2024 279 0

In recent years, GPS technology has transformed the way we navigate the real world. As a mobile-powered location tracker device, the GPS tracker can pinpoint our exact location and the best route to reach our destination. That ...


Digital Twin in Automobile Industry

Digital Twin in Automobile Industry

Emerging Tech Digital Transformation
June 6, 2024 208 0

Digital Twin technology is the convergence of physical and digital realms where every tangible asset has a virtual counterpart. It harnesses the power of data streams to create a digital doppelganger that mirrors the real-world as...


AI: Your New Colleague, Not Your  Replacement

AI: Your New Colleague, Not Your Replacement

Digital Transformation Sales & Marketing
June 3, 2024 44 0

We all know that Artificial intelligence (AI) is no longer science fiction. It’s rapidly integrating into our workspaces, automating tasks, analyzing data, and even generating creative content. But with this exciting evolution com...


Quality Assurance in GenAI Projects - Evolution from API Testing to Model Response Verification

Quality Assurance in GenAI Projects - Evolution from API Testing to Model Response Verification

Digital Transformation
May 31, 2024 67 0

In the rapidly evolving technology era, the emergence of Generative Artificial Intelligence (GenAI) has brought a new area in software development and quality assurance. Traditionally, for digital transformation projects around...


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