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Connect With Your Customers Emotionally

Product/Startups
June 2, 2014 411 0

Modern day marketing is storytelling at its best, so in essence, marketers need to start thinking like publishers and authors and figure out how to write the best sellers. But, this is all easier said than done. Content and market...


Blog

SIDBI NASSCOM Funding Initiative

Product/Startups
May 29, 2014 452 0

SIDBI and NASSCOM have come together to provide Indian Software companies assistance for financing their business. SIDBI will provide structured financing for the early stage enterprises, which are generating revenues. In the even...


Blog

Robotics – From fiction to reality

Product/Startups
May 28, 2014 559 0

Terminator, Wall-E, R2D2, C3PO- Robots have always been a darling of the science fiction crowd, and seen as both a harbinger of an ideal world, and an evolutionary step for mankind. For long they have remained fantasy elements, bu...


Blog

Desi Products, Pardesi Markets – Indian software products building global businesses

Product/Startups
May 28, 2014 704 0

The Indian software products landscape is evolving rapidly – comprises of over 3,400 product firms and combined revenues of approx. USD 5.9 billion in FY2014.  Both domestic revenue and exports of Indian product firms has be...


Blog

Built to be Bought

Product/Startups
May 23, 2014 511 0

Having your company bought out by an industry giant is (almost!) every start-up’s secret dream. Money, validation, growth – a buyout can deliver all of these. In Silicon Valley, young start-ups engineer themselves to b...


Blog

All about the Product: ProGen Business Solutions

Product/Startups
May 23, 2014 512 0

Here’s a strategy that has produced results for at least one start-up: put your business users first, and concentrate on fulfilling their needs, rather than focusing on the product and then selling around it, as most big com...


Blog

Making Twitter Work for Your Organization

Product/Startups
May 23, 2014 504 0

  There has been a significant shift in the way businesses view social media. Gone are the times when just having a website – a place to showcase a company’s offerings and provide contact information – was enough...


Blog

Product Management Express Rolls out of Bangalore

Product/Startups
May 21, 2014 381 0

The Product Management Express Rolls out of Bangalore This may not be the blockbuster movie Chennai Express but Product Management Express, a joint initiative between NASSCOM and IPMA, has no less a goal to reach the masses. Of c...


Blog

SpecMyApp.com - Partnering Opportunity.

Product/Startups
May 20, 2014 424 0

Any organization that is in the path of building a new enterprise software that is reasonably complex needs a good requirements/ specification/ prototyping utility.SpecMyApp.com from Kallos Solutions does just that. Usually one us...


Blog

Re: Product mgmt workshop in Hyderabad

Product/Startups
May 16, 2014 398 0

Hi Surojeet,Yes, we have a plan to conduct  PM workshop in Hyd. Details to follow soon.Thanks for your interest.Vibhor @NASSCOM


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