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7 Benefits of  Video Contact Centers

7 Benefits of  Video Contact Centers

Sales & Marketing COVID-19
August 11, 2021 263 0

Do you provide in-person customer service? Do you sell products or services that need to build trust before the purchase? Does your support team need to share screen or advisors need to view the customer or goods during the ...


Different Types Of Dialers - Which One Is Best For You?

Different Types Of Dialers - Which One Is Best For You?

Sales & Marketing
August 6, 2021 478 0

The sales conversation has always bummed people out. A sales call has always been met with some prejudice. To top it off, 44% sales reps actually give up after just 1 follow-up.  Does this mean the death of cold calling?&n...


6 tips to optimize customer engagement

6 tips to optimize customer engagement

Sales & Marketing HealthTech and Life Sciences
August 4, 2021 69 0

India represents the 5th largest pharmaceutical market in the world with a $41 billion size and growing at a rate of 16%. It is currently experiencing unforeseen business challenges by way of increased competition, changing consum...


Digital Marketing In The Post COVID-19 World

Digital Marketing In The Post COVID-19 World

Sales & Marketing COVID-19
August 4, 2021 384 0

There’s an old saying that goes thus: “In good times you should advertise. In bad times you must advertise.” Meldrum & Fewsmith conducted a series of six studies that conclusively show that advertising aggressively during...


Numbers don’t matter Empathy does

Numbers don’t matter Empathy does

Sales & Marketing Diversity And Inclusion
July 30, 2021 38 0

The Role of Empathy in Sales It has been a tumultuous year for most of us, and even though we have a vaccine now, it may take a while before we see some level of normalcy. Since I am not a medical professional and cannot predi...


What is Customer Experience and Why is it important for business?

What is Customer Experience and Why is it important for business?

Sales & Marketing
July 29, 2021 297 0

“A happy and satisfied customer transformed into a loyal customer”   Who is a customer? A customer is the recipient of a product, service, goods or data. It can be an individual, group of individuals or an organizati...


6 Best Trends to Ensure Customer Success in 2021

6 Best Trends to Ensure Customer Success in 2021

Sales & Marketing
July 29, 2021 158 0

A customer's experience is an essential asset for every company. With the start of 2021, one might wonder that what more can be done, in a competitive ecosystem, where everyone is exploring ways to enhance customer success. Above ...


What is Email Marketing and How Does it Work?

What is Email Marketing and How Does it Work?

Sales & Marketing
July 20, 2021 144 2

When you start a business, you find various communications channels to reach out to your prospects. From direct marketing to digital marketing via social media channels, the way businesses interact with customers has changed over ...


Managing car dealerships in the post-COVID world

Managing car dealerships in the post-COVID world

Sales & Marketing
July 14, 2021 52 0

India’s automakers witnessed the worst-ever slump in sales in 2019 and are undergoing lockdown led disruption in 2020. In 2019, sales of passenger cars fell 13% compared to 2018 and now the world’s biggest lockdown to contain the ...


The future of Enterprise Sales is AI powered Digital Sales

The future of Enterprise Sales is AI powered Digital Sales

Sales & Marketing
July 7, 2021 77 0

With the pandemic triggering a massive shift in the way business is done, traditional processes and playbooks are no longer relevant for many enterprise functions, be it marketing, sales or supply chain. Particularly in sales, alm...


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