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Skills mapping required for digital sales

Sales & Marketing
December 5, 2020 189 0

In today’s scenario, the reality is that …Your customer sits in his/her private space/ home and takes decisions. Your sales guys are still sending emails and calls. What is the plan for 2021?  Are you changing the...


Blog

7 Digital Marketing Strategies for Your Successful Campaign

Sales & Marketing
December 3, 2020 748 0

Digital marketing is key to success in this Digital World, It is one of the most reliable ways to grow your business. Whether to generate more leads, increase reach, brand awareness, or just increase engagement Digital marketing c...


Blog

How to Turn Your Customers into Enthusiastic Brand Advocates

Sales & Marketing
November 24, 2020 145 0

Marketers have always sought to build influential brands by moving a customer through the multiple stages of a sales funnel – awareness, attention, choice, purchase and loyalty. But there’s a more powerful stage they n...


Blog

Why Does an eCommerce site in need Product Reviews?

e-Commerce Sales & Marketing
November 21, 2020 245 0

A  ‘product review’ is an evaluation of a your product or service or an event. Typically customers who purchased the service/product from your store are encouraged to leave a review on your site.  In addition to a critic...


Blog

Minimum features needed in Product Detail Page for Fashion Ecommerce Site

e-Commerce Sales & Marketing
November 21, 2020 234 0

Fashion Industry was one amongst many industries to quickly adopt selling online. A good e-commerce solution provides the customer to virtually feel the product and compare before buying. Brands,Categories can be searched quickly ...


Analysis: Innovations in the time of COVID-19

Analysis: Innovations in the time of COVID-19

Sales & Marketing e-Commerce
November 13, 2020 6633 0

Consumer brands have responded to the COVID-19 pandemic by innovating across four different business axes product, operations, marketing, and customer experience.


Blog

Tier 3 Cities & Rural India - Growth Drivers for Indian Businesses?

Sales & Marketing Current Issues
November 7, 2020 5181 0

In today’s business scenario, this statement rings true repetitively. Almost 70% of India’s population lives in rural India, as well as tier 2, 3 and 4 cities. The wealth that lies here has been brought into the spotlight time and...


Blog

How do brands up their reputation during a pandemic?

Sales & Marketing
October 31, 2020 449 0

The ongoing pandemic has not only accelerated the digitization and technological advancements but has also changed the outlook of the world. Across age groups, it has transformed the consumers to socially conscious consumers. Toda...


Blog

Digital Marketing: A New Platform of Opportunities

Sales & Marketing Talent & Skills
October 28, 2020 174 0

Since the world is ruled by a thing called “THE INTERNET”, everything can be done or found over the digital platforms. From finding daily needs or daily products to finding love and finding long lost friends or relatives. And to s...


Blog

Customer Experience Metrics: Understanding CSAT, CES & NPS

Sales & Marketing
October 23, 2020 560 0

73% of companies with above-average Customer Experience (CX) perform better financially than their competitors. Hence, it’s probably safe to assume that Customer Experience is a key differentiator that changes the game of customer...


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