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Digital marketing vs content marketing for technology products and services, Is it?

Sales & Marketing
March 16, 2018 363 0

No! It’s Content Marketing Empowering Digital MarketingI remember one of the NASSCOM events that I attended years back, where the CEO of a large banking software company in Chennai was proudly highlighting the success of their TV ...


Blog

Check this 10 tips for successful Mobile apps in this Digital age

Sales & Marketing
March 11, 2018 382 0

Today, the number of mobile users globally exceeds the number of desktop users, and apps are far more popular than websites. With the advent of smartphones and internet, people are spending maximum time on mobile apps to explore e...


Blog

Datamatics Business Solutions Ltd.’ Global Marketing Head recognized as a leading Digital Woman Marketer by APAC Insider

Sales & Marketing
March 6, 2018 434 0

Ms. Suchitra Pritesh recognized as the ‘Digital Woman Marketer of the Year – India’Mumbai, India – 23, February, 2018 – Ms. Suchitra Pritesh – Global Marketing Head at Datamatics Business Solutions Ltd. (DBSL), a global prov...


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Datamatics Business Solutions Ltd.’ Chief Sales Officer recognized as an innovative visionary by APAC Insider

Sales & Marketing
March 6, 2018 436 0

Mr. Satish Kumar recognized as the ‘Innovative Visionary of the year – India’ Mumbai, India – 23, February, 2018 – Mr. Satish Kumar – Chief Sales Officer at Datamatics Business Solutions Ltd. (DBSL), a global provider of int...


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The Theory of Glengarry Glen Ross in the era of IoT

Sales & Marketing
March 6, 2018 432 0

Authored by Satish Kumar, CSO                                                          It is now part of sales folklore that every sales person worth his salt must have watched the epic movie Glengarry Glen Ross and the epic scene...


Blog

Creating Video Content that will Go Viral Globally

Sales & Marketing
March 6, 2018 361 0

oday’s social media is flooded with video content that successfully reaches millions of viewers in minutes. From a business perspective, creating short videos has worked out to be a good marketing strategy. Videos help in building...


Blog

Marketing Strategy- Awareness, Interest, Desire, Action

Sales & Marketing
February 28, 2018 391 0

An acronym of Awareness, Interest, Desire, Action which can easily be used to develop an amazing content marketing strategy that generates results for any type of product or service. It’s all based on the marketing funnel and wher...


Blog

Loyal Customers - Why they are important and how to retain them?

Sales & Marketing
February 23, 2018 513 0

Ever wonder why you aren’t selling as good as before? Wonder why your customer base is shrinking more than it expands? Stop wondering and open your eyes to the fact that your customer retention rates have gone down. Some of the bu...


Blog

The Science of Successful Lead Generation

Sales & Marketing
February 21, 2018 358 0

Authored by Satish Kumar, CSO                    Lead Generation is a challenge! In fact, successful lead generation involves art, science, technology, intelligence, data and also the social elements in the right proportions that ...


Blog

Demand Generation is a Strategic Initiative

Sales & Marketing
February 20, 2018 374 0

Authored by Satish Kumar, CSOEver wondered what’s the most demanding aspect of any business? Demand!!! Yes, the business has to either cater to the existing demand or create more new demand to succeed. Comparatively, creating new ...


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