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Beyond the Department: Why Marketing Is Everyone's Responsibility

Beyond the Department: Why Marketing Is Everyone's Responsibility

Sales & Marketing
February 15, 2024 21 0

Introduction In today's fast-paced business landscape, the traditional boundaries between departments are blurring. One area where this is particularly evident is marketing. While marketing departments are essential, the truth ...


SURGE OF RICH MEDIA IN TECHNICAL COMMUNICATIONS

SURGE OF RICH MEDIA IN TECHNICAL COMMUNICATIONS

Media Technology Emerging Tech Sales & Marketing Engineering Research & Design
January 17, 2024 17 0

Between January ‘22 and March ‘23, global online video consumption alone was estimated at a staggering 6.1 trillion minutes – or about 102 billion hours. As connectivity, including 5G, expands and device availability is ...


Benefits of Prioritizing Accessibility in UX/UI Design

Benefits of Prioritizing Accessibility in UX/UI Design

Mobile & Web Development Sales & Marketing
October 4, 2023 174 0

In the ever-evolving world of digital design, user experience (UX) and user interface (UI) are now crucial components in the success of any digital platform or product. However, there is a crucial element Accessibility that is oft...


Omnichannel Effectiveness: Advanced Practices to Enhance Next Best Action Performance

Omnichannel Effectiveness: Advanced Practices to Enhance Next Best Action Performance

Data Science & AI Community Sales & Marketing
September 20, 2023 190 0

In an omnichannel setup, finding the optimal returns of a next best action (NBA) suggestions program is complex, but critical to success. Demonstrating value to essential stakeholders, including sales and brand managers, operation...


The Power of Content Marketing: How to create compelling content that converts

The Power of Content Marketing: How to create compelling content that converts

Sales & Marketing
September 4, 2023 69 1

  The power of content marketing is to engage, inform, and convert audiences and make it stand out in the changing world of digital marketing. The main goal of this adaptable strategy is to provide worthwhile, pertinent ma...


From Shoes to Cars! The Art of Managing Customers

From Shoes to Cars! The Art of Managing Customers

Sales & Marketing
August 21, 2023 27 0

Once upon a time, long before we had online shopping sites and the easy-buy-return-refund-reorder conundrum existed; I purchased a good quality branded shoe from a leading retailer in the city. Note for the benefit of UX folks rea...


New Paradigm of Customer Engagement: How is Omni-channel Marketing Revolutionizing the Game?

New Paradigm of Customer Engagement: How is Omni-channel Marketing Revolutionizing the Game?

Data Science & AI Community Sales & Marketing
July 28, 2023 720 0

Omni-channel marketing is today reshaping the way companies engage with their customers. As a result of this shift, it is fast emerging as a critical channel for managing commercial operations across all industries. Omni-channel m...


Best Practices To Use ChatGPT For SEO Effectively: Tips And Tricks

Best Practices To Use ChatGPT For SEO Effectively: Tips And Tricks

Data Science & AI Community Tech for Good AI IT Services Sales & Marketing
July 26, 2023 99 0

Have you had enough of investing time every week into SEO-related tasks like keyword research and content creation? Do you long for a more efficient method that doesn’t sacrifice quality? Only an automated entity can do it fast an...


Generative AI and IA: A Dynamic Automation Duo to Drive Business Efficiency

Generative AI and IA: A Dynamic Automation Duo to Drive Business Efficiency

AI RPA Sales & Marketing Digital Transformation
July 18, 2023 97 0

ChatGPT, a remarkable example of Generative AI tools, has been creating a buzz in the market lately. Developed by OpenAI, this advanced language model is capable of generating responses that resemble human language. It engages in ...


The Power of Empathy: Inspiring Examples of Authentic Marketing Connections

The Power of Empathy: Inspiring Examples of Authentic Marketing Connections

Sales & Marketing
July 18, 2023 87 0

In today's fast-paced and competitive market, building authentic connections with customers has become more important than ever. Empathetic marketing has emerged as a powerful strategy that goes beyond traditional approa...


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