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In Search of the Consumer’s Soul

Sales & Marketing
July 4, 2016 307 0

Increasingly as we see technology getting commoditized, the overwhelming feeling that infinite choices bring about, always remain with us. Splice it across price range, functionalities, style or even colour, the market is flooded ...


Blog

Multichannel strategies, a bridge between offline and online worlds

Sales & Marketing
July 1, 2016 359 0

In the past decade, the evolution of communications technologies has dramatically changed the way people interact. The widespread growth in Internet connections, the adoption of cell phone short messages (SMS) the beggining of sma...


Blog

Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience

Sales & Marketing
July 1, 2016 381 0

According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along...


Blog

Case Study Storytelling in Digital Space

Sales & Marketing
July 1, 2016 389 0

 What is a case study?In simple words, a case study is a particular instance of something being used or analysed in order to illustrate a thesis or principle. A smaller version of case study (usually of two- three paragraphs)...


Blog

Why Your Website Should Have “Our Story”?

Sales & Marketing
July 1, 2016 569 0

 So you are all geared up with your start up. The website is ready too. You want your network to know about your new business and the new website. You want to share your dream, your vision for the business and your new baby o...


Blog

What Makes a Story Inspiring?

Sales & Marketing
July 1, 2016 432 0

 Let us start by taking a look at what makes an inspiring story different from an ordinary story.How to make stories inspirational?Fundamentally what inspires us in individuals is success, passion, victory against odds, an ac...


Blog

Digital Storytelling-Humanizing the Technology Story

Sales & Marketing
July 1, 2016 527 0

 Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the...


Blog

Will the CIO and the CMO Team Up to Maximize Benefits from Big Data?

Sales & Marketing
July 1, 2016 386 0

The case for CIO- CMO collaboration-A global organization recently decided to jump on the big data bandwagon, and try to turn data into profits. It did the initial budgeting exercise and effected a request for proposal from select...


Blog

Anecdotes: Interesting incidents and stories from everyday life

Sales & Marketing
June 29, 2016 13690 0

 Let me start with an anecdote from my life,And I was stunnedThe gentleman appeared over-friendly first and I began to feel uncomfortable. After a while I could not stop myself from asking him, ”I am sorry but I did not recog...


Blog

Sales and Marketing in the Age of Data: Challenges and Opportunities

Sales & Marketing
June 27, 2016 315 0

Sales and Marketing in the Age of Data: Challenges and Opportunities If land was the primary raw material of the agricultural age, and iron that of the industrial age, then data is the primary raw material of the information age. ...


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