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Quick User Acquisition Guide for Mobile App Owners

Mobile & Web Development Sales & Marketing
June 30, 2020 2187 0

A business without a sound user acquisition strategy is like lyrics without melody. Or a pool without water. Or a smartphone without internet connection (Imagine that…).Even if your product is outstanding and has been revolutionar...


Blog

Ten Tips For Small Marketing Teams

Sales & Marketing
June 26, 2020 232 0

Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less with most of them spending the majority of their time on lead gener...


Accept Artificial Intelligence with Natural Love

Accept Artificial Intelligence with Natural Love

Sales & Marketing
June 23, 2020 1228 0

“The coming era of Artificial Intelligence will not be the era of war, but be the era of deep compassion, non-violence and love.” – Amit Ray, Pioneer of Compassionate AI Movement Artificial Intelligence (AI) was initially kep...


Blog

What does Net Promoter Score mean, and why should you measure it?

Sales & Marketing
June 23, 2020 532 0

How would you determine the health of your customers? By using some metric. Isn’t it? But it might be confusing at times to use which metric as there are numerous customer experience metrics available in the market. And you might ...


Blog

Search Engine Marketing and Emerging Trends

Sales & Marketing
June 18, 2020 302 0

An insightful twitter chat on “Search Engine Marketing” by Mr. Fernando Angulo- Head of communication, SEMrush with Mr. Naman Kishore Parcha- lead, community NASSCOM insights being the moderator. Organized by Dr. Amit Nagpal and M...


Blog

Do you have a Powerful Call to Action ?

Sales & Marketing
June 12, 2020 283 0

Call to Action The term is interesting, but do we know that how and when should we use this. So let’s understand that what is CTA?A call to action is a reference to an image, text or content deliberately used to evoke users to per...


Blog

How Companies Can Turn To Digital Marketing To Survive COVID-19?

Sales & Marketing
June 8, 2020 1127 0

There are a few problems that if you ignore long enough, they might go away. However, the COVID-19 pandemic isn’t one of them. It has already had a considerable impact on every aspect of our lives and businesses – big and sm...


Digital Transformation of Marketing

Digital Transformation of Marketing

Sales & Marketing
June 2, 2020 1772 0

How is Digital Transformation changing Marketing?I would like to quote “George Westerman” (Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy) to began my writing on Digital transformation of Marketi...


Blog

Digital Marketing "Who, What, Why, and How"?

Sales & Marketing
May 26, 2020 1982 0

Could you please tell us how easy it is to access the Internet today because the number of people who access the Internet every day is still increasing?That’s right. In fact, according to Pew Research, “constant” internet us...


Blog

How can businesses transform their Digital Marketing and PR strategy in the age of COVID-19?

Sales & Marketing Digital Transformation
May 18, 2020 523 0

The Need for a ResponseThe COVID-19 outbreak is a human tragedy, affecting the lives of millions of people globally. But it is also having a grave impact on the global economy. As estimated by Wikipedia, the Indian economic losses...


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