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Role of Technology in Enhancing Consumer Experience

Role of Technology in Enhancing Consumer Experience

Sales & Marketing e-Commerce
April 17, 2021 114 0

The customer lifetime value of a loyal customer is higher and hence it is beneficial to provide a memorable experience further leading to word-of-mouth marketing for the brand.   Ensuring a gratifying consumer experienc...


Why Dukaan Tech Must Go Beyond Downloads, Help With Customer Retention

Why Dukaan Tech Must Go Beyond Downloads, Help With Customer Retention

Sales & Marketing Product/Startups
April 17, 2021 309 0

For decades now, local shops around you have provided daily essentials, groceries, etc. They would accept payments in cash, place an order if there is a particular item you are looking for, and all was well. They managed to surviv...


Community Management 4- How Stories Build Community?

Community Management 4- How Stories Build Community?

Sales & Marketing
April 9, 2021 65 0

Stories as Building Block of Community On what basis can you categorize people? Race, gender, country, language, religion and many more, right? But, on what basis can you unite them? Humanity. Yes. And humanity is best reflecte...


Why AR Marketing Is the Future

Why AR Marketing Is the Future

Sales & Marketing
March 29, 2021 104 0

While you’re brainstorming for your next big marketing campaign, know this: the children who grew up with the internet and iPhones are not easily bought. From TV to TikTok, the new generation of spenders has seen it all, done it a...


Look at How Digital Marketing is Not Just About Technology!

Look at How Digital Marketing is Not Just About Technology!

Sales & Marketing
March 25, 2021 109 0

- By Mr. Vikram Kumar, Co-Founder & Managing Director, SRV Media Pvt. Ltd.   Digital marketing has created a paradigm shift in the way organizations do their business and engage with customers today. It has empowere...


Social media marketing trends and changes to look forward to 2021

Social media marketing trends and changes to look forward to 2021

Sales & Marketing
March 23, 2021 77 0

- By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd In today's digital era, social media has become an indispensable part of everyone's life. It is no longer just a place to catch up with friends or meet...


Do you know these advantages of Digital Marketing over Traditional Marketing?

Do you know these advantages of Digital Marketing over Traditional Marketing?

Sales & Marketing
March 18, 2021 878 0

Digital Marketing is the need of the hour as social distancing restrictions are yet in place. You have to reach out to your customers where they are, whatever device they are using at an appropriate time.   There is no ...


RE- IMAGINE MarTech for enhanced Digital Customer Experience - A key strategy for successful marketing in the #newnormal

RE- IMAGINE MarTech for enhanced Digital Customer Experience - A key strategy for successful marketing in the #newnormal

Sales & Marketing
March 12, 2021 381 0

  In my last blog “Emerging technologies and Reskilling redefining MarTech implementation in the new normal”, I had highlighted how emerging technologies and consequently reskilling in these technologies is becoming an imp...


Blog

WHY DATA SCIENCE AND ARTIFICIAL INTELLIGENCE ARE DRIVING FORCES BEHIND DIGITAL MARKETING

Sales & Marketing
February 23, 2021 578 0

At the core of good marketing lies in-depth customer insight. Before technology took over the world, customer insight was a lot tougher because it meant physical surveys, in-person interviews / meetings / conversations, etc. With ...


Blog

Top B2B Marketing Trends 2021 To Boost Your Reach

Sales & Marketing
February 16, 2021 252 0

The ever-evolving nature of the marketing industry has always presented us with up andcoming ways to strategize our approach in the year 2021. The marketing world lives bythe very definition of “the only constant in the industry i...


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