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Is it prime time for Data, the ‘glue’ that brings Sales and Marketing together?

Sales & Marketing
June 10, 2016 367 0

In today’s fully connected world, Data is the “glue” that brings Sales and Marketing teams working together. This discussion, held on 11 April 2016 in Mumbai, by the Sales and Marketing SIG focused on the need for alignment of Sal...


Blog

Aligning your Sales and Marketing functions – A Special Interest Group Launch

Sales & Marketing
June 10, 2016 344 0

The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger proble...


Blog

Design Thinking: How to make one hundred million dollars in six months

Sales & Marketing
April 29, 2016 763 0

 I didn’t expect to hear much about innovation at the India Shared Value Summit last week, but I was pleasantly surprised when Shafi Saxena of News Republic reminded the audience of the two pillars of Design Thinking...


Blog

Deep Diving Into Customer's Experience Of Mobile Brands (Report)

Sales & Marketing
January 1, 2016 532 0

If we’d ask, “What’s the one thing you cannot live without every day?” We are pretty sure a majority of you would answer that it’s your smartphone. And why not? A smartphone keeps us connected, helps us travel with maps, lets us b...


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