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Digital Storytelling-Humanizing the Technology Story

Sales & Marketing
July 1, 2016 528 0

 Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the...


Blog

Will the CIO and the CMO Team Up to Maximize Benefits from Big Data?

Sales & Marketing
July 1, 2016 390 0

The case for CIO- CMO collaboration-A global organization recently decided to jump on the big data bandwagon, and try to turn data into profits. It did the initial budgeting exercise and effected a request for proposal from select...


Blog

Anecdotes: Interesting incidents and stories from everyday life

Sales & Marketing
June 29, 2016 14093 0

 Let me start with an anecdote from my life,And I was stunnedThe gentleman appeared over-friendly first and I began to feel uncomfortable. After a while I could not stop myself from asking him, ”I am sorry but I did not recog...


Blog

Sales and Marketing in the Age of Data: Challenges and Opportunities

Sales & Marketing
June 27, 2016 315 0

Sales and Marketing in the Age of Data: Challenges and Opportunities If land was the primary raw material of the agricultural age, and iron that of the industrial age, then data is the primary raw material of the information age. ...


Blog

Beyond Marketing: Leveraging Social Listening to Drive Business Performance

Sales & Marketing
June 23, 2016 926 0

Social media listening to understand company and product sentiment, brand awareness, and product penetration has been firmly established as a critical tool for social-savvy consumer Marketing departments. Command centers glisten w...


Blog

7 Focus Areas for Customer Experience Management

Sales & Marketing
June 23, 2016 393 0

For those familiar with Michael Porter’s work, strategy is about differentiation. In the digital era, there is a growing consensus that differentiation will depend on how service providers manage their customers’ experience. Strat...


Blog

MarTech: Enabling digital transformation

Sales & Marketing
June 23, 2016 372 0

Remember the times when we would huddle around a radio set tuned into live commentary of a cricket match? Fast-forward to today and people are watching cricket on streaming applications on the smartphone. Now they can pause the li...


Blog

Why use Stories for Online Branding and Marketing?

Sales & Marketing
June 23, 2016 448 0

 There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look.How Do Stories Work?Stories in...


Blog

Martech – An USD 45-55 billion opportunity for Indian IT industry

Sales & Marketing
June 23, 2016 1779 0

Marketing and technology have become almost inseparable. In the past few years, with the proliferation of digital channels. Marketers have started to use technology at each step of the marketing value chain, from product planning ...


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