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Digital Transformation
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New age media is helping young brands leapfrog large established brands

Sales & Marketing Digital Transformation
April 16, 2020 1543 0

It is safe to say that traditional media is no longer effective on its own. In his book, Understanding New Media, Robert Logan refers to new media as digital media that is interactive, incorporates a two-way communication and invo...


Defining the Digital Enterprise - Mar 2020

Defining the Digital Enterprise - Mar 2020

Digital Transformation
March 27, 2020 8575 0

Most stakeholders across industries have different definitions of what constitutes a “Digital Enterprise”, leading to confusion about the term itself. NASSCOM and Avasant have collaboratively developed a report to help develop a ...


Blog

How many Earths will we consume before the real one collapses?

Digital Transformation
March 26, 2020 323 0

We are hurtling (literally!) towards posher, more instantaneous, always-on uber-urban living at the cost of our benign, and thus far supportive, environment.If, and chances of which are at least 50%, if not more, this urbanization...


Blog

The new global resource - DATA - will create many monetization opportunities by 2030

Digital Transformation
March 26, 2020 288 0

A silver lining, through the dark environmental clouds and stress events, is our ever growing data economy. Data is exploding, is more easily available, and is amenable to a multitude of tools to analyse, assess, predict, prevent,...


Blog

The Un-focus on Core System- A Pitfall in Digital Transformation Strategy

Digital Transformation
March 23, 2020 403 0

Per market reports, investments by enterprises is set to cross $1 trillion in digital transformation projects. Some of the key objectives of such digital transformation includes improving operational efficiency, better customer se...


Blog

Digital Transformation 2020: Let's Get Updated For The Future Tech

Digital Transformation
March 20, 2020 3880 0

Technology is evolving at a skyrocketed speed than ever before.2020 is all about digital transformation, software advancements, Chatbots, IoT and a lot more.With every passing year, trending technologies dominate the tech world wi...


Blog

Sub-1 Million Cities will Lead the Urbanization Race, Megacities will Redefine Nation-State Economies

Digital Transformation
March 20, 2020 355 0

In the post on Global Megatrends of the Techade 2020-2030, we speak of the five major megatrends that will shape this decade. Asia’s economic profile surge due to higher spend capability, aspirational living needs, and faster acce...


Blog

Is Digital Marketing at odds with Conventional Marketing?

Digital Transformation
March 19, 2020 923 0

Marketing, the indispensable function of a business has evolved over the years. From the earlier debates on which traditional marketing route-print, electronic media or radio channel to publish an advertisement in, to now marketee...


Blog

Effects of Tech and Digitalization on recruiting GenZ

Digital Transformation
March 18, 2020 381 0

By Mr. Vikram Kumar, Co-Founder & Managing Director, SRV MediaIn 2020, smart working, thanks to the increasingly improving technology and digitalization, has become an integral part of businesses. Let’s take a look at how the ...


Blog

A Mass Middle-Class Rise will Shape Asia's Economic Clout Through 2030

Digital Transformation
March 17, 2020 344 0

The new decade, or the TECHADE, brings with itself tectonic global shifts, or MEGATRENDS. We introduced them briefly in our Global Megatrends of the Techade 2020–2030 post.Nearly 65% of the middle-class population will reside in A...


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