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Retail - FMCG, CPG
5 Ways Augmented Reality (AR) Can Streamline Retail Industry

5 Ways Augmented Reality (AR) Can Streamline Retail Industry

Retail - FMCG, CPG Emerging Tech
November 19, 2021 316 0

  Introduction Before the internet became a rising phenomenon, the retail business was all about customers interacting with the products directly. The scene changed in the ’90s as retail businesses started evolving into...


3 things to do to build an efficient logistics management process

3 things to do to build an efficient logistics management process

Digital Transformation Retail - FMCG, CPG COVID-19
November 5, 2021 332 0

the COVID-19 crisis has exposed the logistics & supply chain inefficiencies on a global scale and most organisations had to suffer because of the disruptions. the logistics sector was never prepared & equipped to handle th...


Tech Trends that are reshaping the Retail Industry

Tech Trends that are reshaping the Retail Industry

Retail - FMCG, CPG
October 26, 2021 232 0

The consumer landscape has totally changed from buying from stores to multi-use click-and-collect touchpoints. This changing consumer mindset has compelled retailers to adapt and join the technology revolution. In addition, retail...


Online marketplaces: Why did the online retail sales rely on these platforms?

Online marketplaces: Why did the online retail sales rely on these platforms?

Retail - FMCG, CPG
October 18, 2021 48 0

A global consumer survey found that more than 40% of all global online spending after the pandemic is in the online marketplace, with online accounting for 51% of all retail sales this year.   72% of global online shoppers ...


3 Novel Ways to Transform Customer Experience Using AI in Retail

3 Novel Ways to Transform Customer Experience Using AI in Retail

AI Retail - FMCG, CPG Data Science & AI Community
October 11, 2021 89 0

There is a constant retail hunt to seek new ways to transform customer experience. With Artificial Intelligence in Retail, Augmented Reality and Machine Learning proving transformational in terms of promoting enriching customer ex...


How Should Retailers Get Prepared Against COVID-19 in 2021?

How Should Retailers Get Prepared Against COVID-19 in 2021?

Retail - FMCG, CPG COVID-19
August 18, 2021 36 0

Businesses all across the globe have suffered a significant setback due to the present COVID-19 pandemic. The whole of last year, 2020, businesses have been seen scrambling to somehow adapt to the extraordinary circumstances, whic...


How To Create An Omnichannel Customer Engagement Strategy?

How To Create An Omnichannel Customer Engagement Strategy?

Retail - FMCG, CPG Sales & Marketing Engagement Tech for Good Digital Transformation
August 17, 2021 407 0

How often do you meet people who are only available on one channel?  And, we are not talking about our grandparents. The current consumer pool is on a tech-frenzy ride. They are available on multiple channels, with each...


What are the Advantages and Key Features of the Inventory Management System?

What are the Advantages and Key Features of the Inventory Management System?

Retail - FMCG, CPG Manufacturing
August 9, 2021 754 3

  For every business, whether it is small or big, owners want to make the most of their investment. No business person wants loss due to expired or damaged products. They also don't want to be stuck in stock out or exc...


And the Store Next Door – Wins!

And the Store Next Door – Wins!

Retail - FMCG, CPG e-Commerce
August 9, 2021 96 1

As the second wave of Covid 19 receded, more than ten million kirana stores of our nation yet again re-enforced the fact that they are indeed the lifeline of the Indian CPG industry. Although the profitability of general trade cha...


Personalization of Customer Experience in Retail Industry

Personalization of Customer Experience in Retail Industry

Retail - FMCG, CPG e-Commerce
July 21, 2021 144 0

Extensive data collection by e-commerce platforms has immensely helped to boost sales by acquiring customers over omnichannel touchpoints. The dynamic personalization that these platforms attempt over these touchpoints is highly c...


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