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Unlocking the Power of DeFi Marketing: A Strategic Approach

Unlocking the Power of DeFi Marketing: A Strategic Approach

Sales & Marketing Web 3.0
February 21, 2024 42 0

Introduction In the ever-evolving landscape of digital finance, Decentralized Finance (DeFi) has emerged as a game-changer, reshaping the way we perceive and interact with traditional financial systems. In this article, we delv...


How to Optimize Your eCommerce Site for Voice Search Queries

How to Optimize Your eCommerce Site for Voice Search Queries

Digital Transformation Mobile & Web Development Sales & Marketing e-Commerce
February 16, 2024 24 0

In today's digital age, voice search has become increasingly popular among consumers. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, more and more people are using voice search to find information, pro...


Navigating the SaaS-scape: Masterful Product Marketing Tactics for Unstoppable Growth

Navigating the SaaS-scape: Masterful Product Marketing Tactics for Unstoppable Growth

Product/Startups Sales & Marketing
February 15, 2024 30 0

In the ever-evolving SaaS landscape, competition is fierce. But fear not, intrepid marketer. With the right product marketing tactics at your disposal, you can navigate this dynamic realm and drive growth like a seasoned pro. &...


Beyond the Department: Why Marketing Is Everyone's Responsibility

Beyond the Department: Why Marketing Is Everyone's Responsibility

Sales & Marketing
February 15, 2024 23 0

Introduction In today's fast-paced business landscape, the traditional boundaries between departments are blurring. One area where this is particularly evident is marketing. While marketing departments are essential, the truth ...


SURGE OF RICH MEDIA IN TECHNICAL COMMUNICATIONS

SURGE OF RICH MEDIA IN TECHNICAL COMMUNICATIONS

Media Technology Emerging Tech Sales & Marketing Engineering Research & Design
January 17, 2024 28 0

Between January ‘22 and March ‘23, global online video consumption alone was estimated at a staggering 6.1 trillion minutes – or about 102 billion hours. As connectivity, including 5G, expands and device availability is ...


Benefits of Prioritizing Accessibility in UX/UI Design

Benefits of Prioritizing Accessibility in UX/UI Design

Mobile & Web Development Sales & Marketing
October 4, 2023 190 0

In the ever-evolving world of digital design, user experience (UX) and user interface (UI) are now crucial components in the success of any digital platform or product. However, there is a crucial element Accessibility that is oft...


Omnichannel Effectiveness: Advanced Practices to Enhance Next Best Action Performance

Omnichannel Effectiveness: Advanced Practices to Enhance Next Best Action Performance

Data Science & AI Community Sales & Marketing
September 20, 2023 211 0

In an omnichannel setup, finding the optimal returns of a next best action (NBA) suggestions program is complex, but critical to success. Demonstrating value to essential stakeholders, including sales and brand managers, operation...


The Power of Content Marketing: How to create compelling content that converts

The Power of Content Marketing: How to create compelling content that converts

Sales & Marketing
September 4, 2023 136 1

  The power of content marketing is to engage, inform, and convert audiences and make it stand out in the changing world of digital marketing. The main goal of this adaptable strategy is to provide worthwhile, pertinent ma...


From Shoes to Cars! The Art of Managing Customers

From Shoes to Cars! The Art of Managing Customers

Sales & Marketing
August 21, 2023 28 0

Once upon a time, long before we had online shopping sites and the easy-buy-return-refund-reorder conundrum existed; I purchased a good quality branded shoe from a leading retailer in the city. Note for the benefit of UX folks rea...


New Paradigm of Customer Engagement: How is Omni-channel Marketing Revolutionizing the Game?

New Paradigm of Customer Engagement: How is Omni-channel Marketing Revolutionizing the Game?

Data Science & AI Community Sales & Marketing
July 28, 2023 739 0

Omni-channel marketing is today reshaping the way companies engage with their customers. As a result of this shift, it is fast emerging as a critical channel for managing commercial operations across all industries. Omni-channel m...


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