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3 Mobile Marketing Metrics that are Key for Startups to Achieve App Success

Sales & Marketing
November 2, 2017 451 0

Wrong data would result in bad impact. No measuring of data would push your app into stagnancy. Measuring the right data in the wrong way would hamper your efforts of stabilizing your app. So there should be right mobile marketing...


Blog

[CMO Challenge] Fragmented Marketing Teams

Sales & Marketing
September 25, 2017 369 0

Jerry, a marketing professional, used the time machine and travelled from 1990 to 2017. He landed in the middle of daily marketing stand-up meeting of his organization. Jerry was stumped – In what language were these markete...


Blog

What’s the Deal about Marketing & Sales Alignment?

Sales & Marketing
September 20, 2017 426 0

During the latter part of August, NASSCOM conducted an event, in Chennai, focusing on the most talked about topic within the marketing and sales fraternity – ‘Alignment between Marketing and Sales’. The highlight of the event was ...


Blog

Your Guide to Creating a New Language

Sales & Marketing
August 31, 2017 482 0

If you’re a fantasy or science fiction fan, chances are you’ve definitely heard Valyrian or Dothraki on HBO’s Game of Thrones! David J. Peterson, the man behind the languages in Game of Thrones is also the creator of the languages...


Blog

Drive Better ROI from Events

Sales & Marketing
August 15, 2017 478 0

In majority of the B2B organizations, spends related to events participation holds the largest line item in the marketing budget. However, often ROI from events related spend is difficult to justify. We all agree the brand visibil...


Blog

Social media marketing: From Awareness to Branding to Conversion

Sales & Marketing
July 24, 2017 417 0

The Event and the Big QuestionsNASSCOM’s Sales and marketing Interest Group (SIG) conducted an event at the Sheraton Hotel in Gachibowli, Hyderabad in June. Social Media Marketing (henceforth, SMM) was the core theme and the...


Blog

Amplify Your Marketing with Social Selling [Experts Speak]

Sales & Marketing
July 17, 2017 500 0

Everything you need to know about social selling was discussed in the webinar on social selling with the authors of this brilliant book, “You are the Key – Unlocking doors through social selling.”The book, You are the Key, written...


Blog

What are the Top Digital Marketing Channels?

Sales & Marketing
June 21, 2017 528 0

Before adopting digital marketing, you should have a sound understanding of different channels in digital marketing and for that, you need an effective marketing strategy. Marketing on the best channels that well fit your business...


Blog

Sales and Marketing Alignment – The Revenue Formula

Sales & Marketing
June 13, 2017 701 0

Here’s a round up of the Q&A from the LeadSquared webinar session on Sales and Marketing Alignment. You can watch the recording here:View the RecordingWe got really great questions as well that have been compiled in this...


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