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Love in the times of 'likes'

Sales & Marketing
June 7, 2017 422 0

In this age of digital abundance, companies are finding it increasingly difficult to differentiate and stand out. The connections in the digital world are so easy that a product or service is exchanged between various hands at the...


Blog

An EVENTful Journey

Sales & Marketing
April 14, 2017 512 0

This week we completed 5 years at Xoxoday. In this article, I am sharing our experiences with business events which we attended during this journey of Xoxoday. Over the last 5 years, I would have attended over 100 business events,...


Blog

Content Intelligence Impacting Sales Transformations

Sales & Marketing
April 4, 2017 488 0

Below column outlines the motif of – how data modulation in synchronization with marketing mix can build traction and drive customer experience through sales and account led programs.Organizations that deploy a data-centric ...


Blog

Insights are In Sight

Sales & Marketing
April 3, 2017 506 0

When we talk about creativity or innovation, we are constantly fed with the message, ‘Think outside the box’. I think most proponents of this cliche have rather misunderstood its use. They have neglected the fundamental way of doi...


Blog

Mayflower Language Services is the Legal Translation Partner for the 34th Global Legal Confex

Sales & Marketing
March 30, 2017 466 0

 Bangalore, March 27, 2017 – Mayflower Language Services, an agile and fast paced Language Service Company, is appointed as the Global Legal Translation Partner for the 34th Global Legal Confex, which will be held on April 20th at...


Blog

Notes on Account Based Marketing

Sales & Marketing
March 16, 2017 369 0

Reported below is a concise gist of the salient points, flow, discussion and presentation highlights etc (including the keynote by InsideView Global CEO Umberto) on account based marketing (ABM) at the Nasscom’s special inte...


Blog

Career Options & Career Opportunities

Sales & Marketing
March 2, 2017 538 0

Career Naka is a resource of Career Options, Career Opportunities, Career Planning, Career Advice, Career Choices, Career Ideas, Career Change, career builder, career guidance, career guides, leadership management, career coaching...


Blog

iWebhr wins Datamatics Financial Services Ltd (DFSL) & SafeGuard World International (SGWI) ‘Best HR Technology Service Provider of the Year’ award

Sales & Marketing
February 22, 2017 760 0

Authored by Suchitra Pritesh, Marketing Head.Mumbai, India – 15th February, 2017 – DFSL, a global provider of Business Process Management (BPM) and SGWI a global payroll service provider together created Intelligent global HR solu...


Blog

The Multilingual Content Marketing Strategy

Sales & Marketing
February 14, 2017 506 0

A report from Pagefair says that approximately 200 million people worldwide have installed ad-blockers. This obviously came as bad news to marketers who had been relying heavily on paid ads as part of their marketing strategy. Luc...


Blog

The Year Ahead: Top Trends That Will Shape Digital Marketing in 2017

Sales & Marketing
February 12, 2017 4210 0

The past 12 months have certainly been eventful in the digital world, with a number of developments that are expected to play a significant role in shaping marketing for years to come. The key takeaways we should remember from 201...


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