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The Multilingual Content Marketing Strategy

Sales & Marketing
February 14, 2017 504 0

A report from Pagefair says that approximately 200 million people worldwide have installed ad-blockers. This obviously came as bad news to marketers who had been relying heavily on paid ads as part of their marketing strategy. Luc...


Blog

The Year Ahead: Top Trends That Will Shape Digital Marketing in 2017

Sales & Marketing
February 12, 2017 4207 0

The past 12 months have certainly been eventful in the digital world, with a number of developments that are expected to play a significant role in shaping marketing for years to come. The key takeaways we should remember from 201...


Blog

The Relative Benefits and Hidden Costs of Integration

Sales & Marketing
February 10, 2017 465 0

Does integration impede flexibility in response to business changes?For many years, technology suppliers have touted the benefits of an “integrated” approach to planning and deploying information technology (IT) solutions. The cla...


Blog

Designing Simplicity

Sales & Marketing
February 3, 2017 430 0

Creating simplicity can be harder than it looks. In the past few decades, the design of everything from automobiles to microwaves has gone through a continous process of “feature creep,” fueled by each company’s desire both to jus...


Blog

Do you make this #1 mistake when “SELLING” the job to a candidate?

Sales & Marketing
February 1, 2017 453 0

A Job InterviewInterviewee: Why should I join your company?Hiring Manager ( Interviewer ): “We have a great work culture”“We have free lunch, employee insurance, a lot of snacks and drinks always”“We give lots of freedom to our em...


Blog

Lead generation is all about strategy…. Not methodology

Sales & Marketing
December 14, 2016 483 0

Authored by Satish Kumar, CSO.The conventional B2B lead generation wisdom is accessible to everyone and is being used too – like B2B leads come from a perfect email marketing campaign with more perfect subject line type, length of...


RESEARCH & DESIGN FOR ENTERPRISE APPLICATION

RESEARCH & DESIGN FOR ENTERPRISE APPLICATION

Sales & Marketing Function
December 8, 2016 615 0

The Client http://www.giissingapore.org/Our client is an international network of award-winning schools with 20 campuses across 7 countries, including Singapore, Malaysia, India and Japan. They have been honored with several in...


Blog

Web Push Notifications for Content Sites: What, Why & How

Sales & Marketing
December 8, 2016 533 0

If you run a content site, you might be looking to increase the traffic to your website. Current algorithm changes with Facebook have impacted the organic traffic from social channels, and the ad blockers have impacted the ad reve...


Blog

The Exponential Learning Curve

Sales & Marketing
December 1, 2016 537 0

We humans, being human after all, are hardwired to think linear. We find linear progressions natural and are able to better understand, explain, predict and evaluate them. Which is why truly exponential changes often tend to stump...


Blog

New Age Services and Age Old Support

Sales & Marketing
September 20, 2016 373 0

Author: Arun Shetty, Director – Collaboration Sales, Avaya, India I just arrived at Bangalore airport, I used the App to book a taxi and I am on my way home; this works for me all the time and everywhere. I am a very happy ...


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