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RE- IMAGINE MarTech for enhanced Digital Customer Experience - A key strategy for successful marketing in the #newnormal

RE- IMAGINE MarTech for enhanced Digital Customer Experience - A key strategy for successful marketing in the #newnormal

Sales & Marketing
March 12, 2021 376 0

  In my last blog “Emerging technologies and Reskilling redefining MarTech implementation in the new normal”, I had highlighted how emerging technologies and consequently reskilling in these technologies is becoming an imp...


Blog

WHY DATA SCIENCE AND ARTIFICIAL INTELLIGENCE ARE DRIVING FORCES BEHIND DIGITAL MARKETING

Sales & Marketing
February 23, 2021 577 0

At the core of good marketing lies in-depth customer insight. Before technology took over the world, customer insight was a lot tougher because it meant physical surveys, in-person interviews / meetings / conversations, etc. With ...


Blog

Top B2B Marketing Trends 2021 To Boost Your Reach

Sales & Marketing
February 16, 2021 250 0

The ever-evolving nature of the marketing industry has always presented us with up andcoming ways to strategize our approach in the year 2021. The marketing world lives bythe very definition of “the only constant in the industry i...


Blog

Emerging technologies and Reskilling redefining MarTech implementation in the new normal

Sales & Marketing
February 2, 2021 630 0

In my last blog “What’s reshaping MarTech in the new normal?”, some key trends for the new normal including the focus tech vendors for implementation, the rise of cloud and the top MarTech initiatives were summarized. Taking that ...


Blog

Sales & Consumer Promotion Campaigns simplified at last for best RoI

Sales & Marketing Digital Transformation
January 30, 2021 374 0

Loyalty, Referral, and Consumer Promotion programs can be much more difficult to administer than perceived. These programs are business-critical in driving top of the funnel metrics like user acquisition, sign-ups, leads, and also...


Blog

Why should you have a phone number for your online store?

Sales & Marketing
January 30, 2021 81 0

Online shopping has gained much popularity in the past decade. And why shouldn’t it be? When you have the privilege to shop best of brands right from your living at some added discount, then why you will take the pain to...


Blog

What’s reshaping MarTech in the new normal?

Sales & Marketing
January 28, 2021 841 0

The new normal has witnessed digital customer experience gaining increased importance with 40% of large enterprises increasing their MarTech budget spending across DCX (More details in the blog DCX the new frontier of MarTech).In ...


Blog

DCX the new frontier of MarTech

Sales & Marketing
January 26, 2021 548 0

In my last blog “MarTech the driving force behind new-normal marketing”, I discussed about how digital adoption took center stage for customers to sail through the pandemic and re-set their life patterns for the new normal. And ho...


Blog

MEANINGFUL CONVERSATIONS: THE SUCCESSFUL ROUTE TO INCREASING SALES?

Sales & Marketing
January 23, 2021 248 0

As a business owner, one of the top concerns is to increase customers and spread awareness about the brand. However, in an era where options are in abundance and consumers have a lot to choose from, it has become imperative for bu...


Blog

How Mobile Has Transformed Loyal Customers

Sales & Marketing
January 22, 2021 139 0

Customer loyalty is a real asset for a business. Increasing customer retention by about 5% expands profits by up to 95%. It means that getting more brand loyal customers or increasing customers’ retention will be profitable ...


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