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Sales & Marketing
What Is Marketing Automation and How Does It Help Marketers?

What Is Marketing Automation and How Does It Help Marketers?

Sales & Marketing
August 30, 2021 133 0

Sustaining lucid communication with clients can be a tough task for businesses. And especially for round-the-clock responses that require prompt interactions, relying entirely on human agents may not bear well for the organization...


10 Reasons To Choose Digital Marketing Services For Your Business

10 Reasons To Choose Digital Marketing Services For Your Business

Sales & Marketing
August 26, 2021 2230 0

Why choose Digital Marketing Services for your Business? Now it is a known fact that these services are an effective and necessary tool in today’s world and it can provide the boost your business needs and you can use digital m...


What makes Live Stream Shopping a Key Sales and Marketing Channel?

What makes Live Stream Shopping a Key Sales and Marketing Channel?

Sales & Marketing Media Technology
August 19, 2021 222 0

Livestream shopping, which is also called Live Video Shopping or Live Selling, is when brands leverage Live Video Streaming Technology to sell products in Real-time. Live Shopping gives consumers the ability to purchase products d...


How To Create An Omnichannel Customer Engagement Strategy?

How To Create An Omnichannel Customer Engagement Strategy?

Retail - FMCG, CPG Sales & Marketing Engagement Tech for Good Digital Transformation
August 17, 2021 414 0

How often do you meet people who are only available on one channel?  And, we are not talking about our grandparents. The current consumer pool is on a tech-frenzy ride. They are available on multiple channels, with each...


15 Best Ways to Boost Your Business’s Online Visibility in 2021

15 Best Ways to Boost Your Business’s Online Visibility in 2021

Sales & Marketing
August 12, 2021 175 0

Do you have a company website? Are you active on social media? Do you engage with your customers online? If the answers to the above questions are yes, your business has good visibility online.  Online visibility is ess...


7 Benefits of  Video Contact Centers

7 Benefits of  Video Contact Centers

Sales & Marketing COVID-19
August 11, 2021 263 0

Do you provide in-person customer service? Do you sell products or services that need to build trust before the purchase? Does your support team need to share screen or advisors need to view the customer or goods during the ...


Different Types Of Dialers - Which One Is Best For You?

Different Types Of Dialers - Which One Is Best For You?

Sales & Marketing
August 6, 2021 481 0

The sales conversation has always bummed people out. A sales call has always been met with some prejudice. To top it off, 44% sales reps actually give up after just 1 follow-up.  Does this mean the death of cold calling?&n...


6 tips to optimize customer engagement

6 tips to optimize customer engagement

Sales & Marketing HealthTech and Life Sciences
August 4, 2021 69 0

India represents the 5th largest pharmaceutical market in the world with a $41 billion size and growing at a rate of 16%. It is currently experiencing unforeseen business challenges by way of increased competition, changing consum...


Digital Marketing In The Post COVID-19 World

Digital Marketing In The Post COVID-19 World

Sales & Marketing COVID-19
August 4, 2021 386 0

There’s an old saying that goes thus: “In good times you should advertise. In bad times you must advertise.” Meldrum & Fewsmith conducted a series of six studies that conclusively show that advertising aggressively during...


Numbers don’t matter Empathy does

Numbers don’t matter Empathy does

Sales & Marketing Diversity And Inclusion
July 30, 2021 39 0

The Role of Empathy in Sales It has been a tumultuous year for most of us, and even though we have a vaccine now, it may take a while before we see some level of normalcy. Since I am not a medical professional and cannot predi...


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