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Aligning your Sales and Marketing functions – A Special Interest Group Launch

Sales & Marketing
June 10, 2016 343 0

The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger proble...


Blog

Design Thinking: How to make one hundred million dollars in six months

Sales & Marketing
April 29, 2016 760 0

 I didn’t expect to hear much about innovation at the India Shared Value Summit last week, but I was pleasantly surprised when Shafi Saxena of News Republic reminded the audience of the two pillars of Design Thinking...


Blog

Deep Diving Into Customer's Experience Of Mobile Brands (Report)

Sales & Marketing
January 1, 2016 520 0

If we’d ask, “What’s the one thing you cannot live without every day?” We are pretty sure a majority of you would answer that it’s your smartphone. And why not? A smartphone keeps us connected, helps us travel with maps, lets us b...


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