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The Relative Benefits and Hidden Costs of Integration

Sales & Marketing
February 10, 2017 467 0

Does integration impede flexibility in response to business changes?For many years, technology suppliers have touted the benefits of an “integrated” approach to planning and deploying information technology (IT) solutions. The cla...


Blog

Designing Simplicity

Sales & Marketing
February 3, 2017 431 0

Creating simplicity can be harder than it looks. In the past few decades, the design of everything from automobiles to microwaves has gone through a continous process of “feature creep,” fueled by each company’s desire both to jus...


Blog

Do you make this #1 mistake when “SELLING” the job to a candidate?

Sales & Marketing
February 1, 2017 456 0

A Job InterviewInterviewee: Why should I join your company?Hiring Manager ( Interviewer ): “We have a great work culture”“We have free lunch, employee insurance, a lot of snacks and drinks always”“We give lots of freedom to our em...


Blog

Lead generation is all about strategy…. Not methodology

Sales & Marketing
December 14, 2016 489 0

Authored by Satish Kumar, CSO.The conventional B2B lead generation wisdom is accessible to everyone and is being used too – like B2B leads come from a perfect email marketing campaign with more perfect subject line type, length of...


RESEARCH & DESIGN FOR ENTERPRISE APPLICATION

RESEARCH & DESIGN FOR ENTERPRISE APPLICATION

Sales & Marketing Function
December 8, 2016 619 0

The Client http://www.giissingapore.org/Our client is an international network of award-winning schools with 20 campuses across 7 countries, including Singapore, Malaysia, India and Japan. They have been honored with several in...


Blog

Web Push Notifications for Content Sites: What, Why & How

Sales & Marketing
December 8, 2016 625 0

If you run a content site, you might be looking to increase the traffic to your website. Current algorithm changes with Facebook have impacted the organic traffic from social channels, and the ad blockers have impacted the ad reve...


Blog

The Exponential Learning Curve

Sales & Marketing
December 1, 2016 543 0

We humans, being human after all, are hardwired to think linear. We find linear progressions natural and are able to better understand, explain, predict and evaluate them. Which is why truly exponential changes often tend to stump...


Blog

New Age Services and Age Old Support

Sales & Marketing
September 20, 2016 378 0

Author: Arun Shetty, Director – Collaboration Sales, Avaya, India I just arrived at Bangalore airport, I used the App to book a taxi and I am on my way home; this works for me all the time and everywhere. I am a very happy ...


Blog

Customer experience management – The OMNI CHANNEL WAY

Sales & Marketing
September 19, 2016 311 0

Author: Sreedhar Venkatraman, Director –Systems Engineering, Avaya India and SAARCChanging demographicsMaking a strong connection with customers has never been easier or more important. Certainly, there are more channels than ever...


Blog

Personalizing the CX Requires Blood, Sweat, Time and Passion

Sales & Marketing
September 19, 2016 367 0

Author: Morag Lucey, CMO Avaya Inc. Research undeniably proves that personalization is key for delivering amazing customer experiences. (After all, companies can’t provide just one customer experience—rather, they need to provide ...


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