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Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience

Sales & Marketing
July 1, 2016 384 0

According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along...


Blog

Case Study Storytelling in Digital Space

Sales & Marketing
July 1, 2016 415 0

 What is a case study?In simple words, a case study is a particular instance of something being used or analysed in order to illustrate a thesis or principle. A smaller version of case study (usually of two- three paragraphs)...


Blog

Why Your Website Should Have “Our Story”?

Sales & Marketing
July 1, 2016 607 0

 So you are all geared up with your start up. The website is ready too. You want your network to know about your new business and the new website. You want to share your dream, your vision for the business and your new baby o...


Blog

What Makes a Story Inspiring?

Sales & Marketing
July 1, 2016 439 0

 Let us start by taking a look at what makes an inspiring story different from an ordinary story.How to make stories inspirational?Fundamentally what inspires us in individuals is success, passion, victory against odds, an ac...


Blog

Digital Storytelling-Humanizing the Technology Story

Sales & Marketing
July 1, 2016 529 0

 Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the...


Blog

Will the CIO and the CMO Team Up to Maximize Benefits from Big Data?

Sales & Marketing
July 1, 2016 404 0

The case for CIO- CMO collaboration-A global organization recently decided to jump on the big data bandwagon, and try to turn data into profits. It did the initial budgeting exercise and effected a request for proposal from select...


Blog

Anecdotes: Interesting incidents and stories from everyday life

Sales & Marketing
June 29, 2016 14221 0

 Let me start with an anecdote from my life,And I was stunnedThe gentleman appeared over-friendly first and I began to feel uncomfortable. After a while I could not stop myself from asking him, ”I am sorry but I did not recog...


Blog

Sales and Marketing in the Age of Data: Challenges and Opportunities

Sales & Marketing
June 27, 2016 320 0

Sales and Marketing in the Age of Data: Challenges and Opportunities If land was the primary raw material of the agricultural age, and iron that of the industrial age, then data is the primary raw material of the information age. ...


NASSCOM-Retail Market Report 2012_0

NASSCOM-Retail Market Report 2012_0

Sales & Marketing
June 27, 2016 385 0

6 Research & Intelligence: An Overview of the Retail Market-Analysing Opportunities The Global Retail Industry is expected to reach USD 15.7 trillion by 2013 The global retail industry has been maintaining a stable CAGR of aro...


Blog

Beyond Marketing: Leveraging Social Listening to Drive Business Performance

Sales & Marketing
June 23, 2016 926 0

Social media listening to understand company and product sentiment, brand awareness, and product penetration has been firmly established as a critical tool for social-savvy consumer Marketing departments. Command centers glisten w...


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