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Anecdotes: Interesting incidents and stories from everyday life

Sales & Marketing
June 29, 2016 14023 0

 Let me start with an anecdote from my life,And I was stunnedThe gentleman appeared over-friendly first and I began to feel uncomfortable. After a while I could not stop myself from asking him, ”I am sorry but I did not recog...


Blog

Sales and Marketing in the Age of Data: Challenges and Opportunities

Sales & Marketing
June 27, 2016 315 0

Sales and Marketing in the Age of Data: Challenges and Opportunities If land was the primary raw material of the agricultural age, and iron that of the industrial age, then data is the primary raw material of the information age. ...


Blog

Beyond Marketing: Leveraging Social Listening to Drive Business Performance

Sales & Marketing
June 23, 2016 923 0

Social media listening to understand company and product sentiment, brand awareness, and product penetration has been firmly established as a critical tool for social-savvy consumer Marketing departments. Command centers glisten w...


Blog

7 Focus Areas for Customer Experience Management

Sales & Marketing
June 23, 2016 392 0

For those familiar with Michael Porter’s work, strategy is about differentiation. In the digital era, there is a growing consensus that differentiation will depend on how service providers manage their customers’ experience. Strat...


Blog

MarTech: Enabling digital transformation

Sales & Marketing
June 23, 2016 372 0

Remember the times when we would huddle around a radio set tuned into live commentary of a cricket match? Fast-forward to today and people are watching cricket on streaming applications on the smartphone. Now they can pause the li...


Blog

Why use Stories for Online Branding and Marketing?

Sales & Marketing
June 23, 2016 447 0

 There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look.How Do Stories Work?Stories in...


Blog

Martech – An USD 45-55 billion opportunity for Indian IT industry

Sales & Marketing
June 23, 2016 1738 0

Marketing and technology have become almost inseparable. In the past few years, with the proliferation of digital channels. Marketers have started to use technology at each step of the marketing value chain, from product planning ...


Blog

The Way People Buy Has Changed

Sales & Marketing
June 10, 2016 350 0

There are enough studies today to show that customers are 57% through the buying process before they talk to the supplier, there are 5.4 Number of stakeholders in an average B2B purchase decision and a 1% chance of sales reps gett...


Blog

Is it prime time for Data, the ‘glue’ that brings Sales and Marketing together?

Sales & Marketing
June 10, 2016 366 0

In today’s fully connected world, Data is the “glue” that brings Sales and Marketing teams working together. This discussion, held on 11 April 2016 in Mumbai, by the Sales and Marketing SIG focused on the need for alignment of Sal...


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