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Your Guide to Creating a New Language

Sales & Marketing
August 31, 2017 478 0

If you’re a fantasy or science fiction fan, chances are you’ve definitely heard Valyrian or Dothraki on HBO’s Game of Thrones! David J. Peterson, the man behind the languages in Game of Thrones is also the creator of the languages...


Blog

Drive Better ROI from Events

Sales & Marketing
August 15, 2017 470 0

In majority of the B2B organizations, spends related to events participation holds the largest line item in the marketing budget. However, often ROI from events related spend is difficult to justify. We all agree the brand visibil...


Blog

Social media marketing: From Awareness to Branding to Conversion

Sales & Marketing
July 24, 2017 409 0

The Event and the Big QuestionsNASSCOM’s Sales and marketing Interest Group (SIG) conducted an event at the Sheraton Hotel in Gachibowli, Hyderabad in June. Social Media Marketing (henceforth, SMM) was the core theme and the...


Blog

Amplify Your Marketing with Social Selling [Experts Speak]

Sales & Marketing
July 17, 2017 497 0

Everything you need to know about social selling was discussed in the webinar on social selling with the authors of this brilliant book, “You are the Key – Unlocking doors through social selling.”The book, You are the Key, written...


Blog

What are the Top Digital Marketing Channels?

Sales & Marketing
June 21, 2017 521 0

Before adopting digital marketing, you should have a sound understanding of different channels in digital marketing and for that, you need an effective marketing strategy. Marketing on the best channels that well fit your business...


Blog

Sales and Marketing Alignment – The Revenue Formula

Sales & Marketing
June 13, 2017 689 0

Here’s a round up of the Q&A from the LeadSquared webinar session on Sales and Marketing Alignment. You can watch the recording here:View the RecordingWe got really great questions as well that have been compiled in this...


Blog

Love in the times of 'likes'

Sales & Marketing
June 7, 2017 413 0

In this age of digital abundance, companies are finding it increasingly difficult to differentiate and stand out. The connections in the digital world are so easy that a product or service is exchanged between various hands at the...


Blog

An EVENTful Journey

Sales & Marketing
April 14, 2017 508 0

This week we completed 5 years at Xoxoday. In this article, I am sharing our experiences with business events which we attended during this journey of Xoxoday. Over the last 5 years, I would have attended over 100 business events,...


Blog

Content Intelligence Impacting Sales Transformations

Sales & Marketing
April 4, 2017 472 0

Below column outlines the motif of – how data modulation in synchronization with marketing mix can build traction and drive customer experience through sales and account led programs.Organizations that deploy a data-centric ...


Blog

Insights are In Sight

Sales & Marketing
April 3, 2017 505 0

When we talk about creativity or innovation, we are constantly fed with the message, ‘Think outside the box’. I think most proponents of this cliche have rather misunderstood its use. They have neglected the fundamental way of doi...


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