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Beyond Marketing: Leveraging Social Listening to Drive Business Performance

Sales & Marketing
June 23, 2016 923 0

Social media listening to understand company and product sentiment, brand awareness, and product penetration has been firmly established as a critical tool for social-savvy consumer Marketing departments. Command centers glisten w...


Blog

7 Focus Areas for Customer Experience Management

Sales & Marketing
June 23, 2016 391 0

For those familiar with Michael Porter’s work, strategy is about differentiation. In the digital era, there is a growing consensus that differentiation will depend on how service providers manage their customers’ experience. Strat...


Blog

MarTech: Enabling digital transformation

Sales & Marketing
June 23, 2016 372 0

Remember the times when we would huddle around a radio set tuned into live commentary of a cricket match? Fast-forward to today and people are watching cricket on streaming applications on the smartphone. Now they can pause the li...


Blog

Why use Stories for Online Branding and Marketing?

Sales & Marketing
June 23, 2016 447 0

 There is a famous proverb, “Facts tell. Stories sell”. Storytelling is one of the tools of branding and marketing. Is it a more powerful tool or is it the most powerful tool? Let us take a look.How Do Stories Work?Stories in...


Blog

Martech – An USD 45-55 billion opportunity for Indian IT industry

Sales & Marketing
June 23, 2016 1712 0

Marketing and technology have become almost inseparable. In the past few years, with the proliferation of digital channels. Marketers have started to use technology at each step of the marketing value chain, from product planning ...


Blog

The Way People Buy Has Changed

Sales & Marketing
June 10, 2016 350 0

There are enough studies today to show that customers are 57% through the buying process before they talk to the supplier, there are 5.4 Number of stakeholders in an average B2B purchase decision and a 1% chance of sales reps gett...


Blog

Is it prime time for Data, the ‘glue’ that brings Sales and Marketing together?

Sales & Marketing
June 10, 2016 364 0

In today’s fully connected world, Data is the “glue” that brings Sales and Marketing teams working together. This discussion, held on 11 April 2016 in Mumbai, by the Sales and Marketing SIG focused on the need for alignment of Sal...


Blog

Aligning your Sales and Marketing functions – A Special Interest Group Launch

Sales & Marketing
June 10, 2016 341 0

The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger proble...


Blog

Design Thinking: How to make one hundred million dollars in six months

Sales & Marketing
April 29, 2016 751 0

 I didn’t expect to hear much about innovation at the India Shared Value Summit last week, but I was pleasantly surprised when Shafi Saxena of News Republic reminded the audience of the two pillars of Design Thinking...


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