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How to Optimise Your Digital Marketing Funnel

How to Optimise Your Digital Marketing Funnel

Sales & Marketing
January 24, 2022 274 0 Read Article

Your marketing funnel is made up of all the processes you take to attract people to buy from you, starting with learning about you and ending with them buying from you. Whatever your funnel looks like, there's a good chance you wo...


Enabling Transformation Amidst Constant Evolution – A Data Storage Story

Enabling Transformation Amidst Constant Evolution – A Data Storage Story

Sales & Marketing
January 19, 2022 31 0 Read Article

Over the past few decades, technological evolution has accelerated tremendously. These innovations have greatly influenced the world of enterprise data storage. It has transformed so completely that t...


Benefits of using fee management software in schools

Benefits of using fee management software in schools

Sales & Marketing
January 19, 2022 760 0 Read Article

What is the School Fee Management System? A school fee management system automates the collection of fees from students. Being an online platform, the system manages tuition fees, miscellaneous fees, project fees and other char...


Why Paid Marketing will be the light of 2022

Why Paid Marketing will be the light of 2022

Sales & Marketing Mobile & Web Development
January 4, 2022 315 0 Read Article

Paid advertisements are one of the most significant channels in your digital arsenal. But they’re much overused because the results are instantaneous.  PPC PPC stands for pay-per-click, a model of internet marketing in ...


A brief understanding of the impact of branding in Tier 2 and Tier 3 cities

A brief understanding of the impact of branding in Tier 2 and Tier 3 cities

Sales & Marketing
December 31, 2021 3047 0 Read Article

Branding is among the few concepts of modern age marketing which has revolutionised several industries over time. Right from the 1950s, branding has given birth to a plethora of strategies and concepts like brand awareness, brand ...


An Effective Content Marketing Strategies for Boosting Consumer Loyalty

An Effective Content Marketing Strategies for Boosting Consumer Loyalty

Sales & Marketing
December 16, 2021 216 0 Read Article

Acquiring consumers is no doubt good, but do not forget that it is just the initial stage. You win big only if you succeed in nurturing them into your loyal consumers.  Earlier many brick and mortar stores used to make use of...


Emerging Trends in Social Media

Emerging Trends in Social Media

Sales & Marketing Media Technology
December 13, 2021 375 0 Read Article

Social’s changing. Fast. Customer service is booming, social commerce is exploding, and TikTok isn't going anywhere. Getting lost is easy. Every year, and sometimes even more frequently, brands, individuals and marketing teams hav...


RCS vs WhatsApp: Thoughts from a long-time WhatsApp user

RCS vs WhatsApp: Thoughts from a long-time WhatsApp user

Sales & Marketing
December 8, 2021 1583 1 Read Article

Messaging on Android phones is very unsteady. The Android phone users usually have the default SMS/MMS app and possibly the pre-installed messaging app from the phone manufacturers. Moreover, various internet-based messaging apps ...


Creating a CX Center of Excellence - Their Benefits, Insights, and Examples

Creating a CX Center of Excellence - Their Benefits, Insights, and Examples

Sales & Marketing
December 2, 2021 376 0 Read Article

Changing market trends and the disruption of a global health crisis have placed unprecedented pressure on customer service operations. As a result, we are seeing more organizations standing up a Customer Experience (CX) Center of ...


Reasons Why You Need To Do Live Video For Your Business

Reasons Why You Need To Do Live Video For Your Business

Sales & Marketing
November 30, 2021 220 0 Read Article

It's unlikely that live video streaming will go away very soon. It's a fact that it's here to stay, and there's nothing anyone can do about it except embrace it with open arms. How can small businesses use live streaming to improv...


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