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Blog

How to Turn Your Customers into Enthusiastic Brand Advocates

Sales & Marketing
November 24, 2020 129 0

Marketers have always sought to build influential brands by moving a customer through the multiple stages of a sales funnel – awareness, attention, choice, purchase and loyalty. But there’s a more powerful stage they n...


Blog

Why Does an eCommerce site in need Product Reviews?

e-Commerce Sales & Marketing
November 21, 2020 241 0

A  ‘product review’ is an evaluation of a your product or service or an event. Typically customers who purchased the service/product from your store are encouraged to leave a review on your site.  In addition to a critic...


Blog

Minimum features needed in Product Detail Page for Fashion Ecommerce Site

e-Commerce Sales & Marketing
November 21, 2020 225 0

Fashion Industry was one amongst many industries to quickly adopt selling online. A good e-commerce solution provides the customer to virtually feel the product and compare before buying. Brands,Categories can be searched quickly ...


Analysis: Innovations in the time of COVID-19

Analysis: Innovations in the time of COVID-19

Sales & Marketing e-Commerce
November 13, 2020 6626 0

Consumer brands have responded to the COVID-19 pandemic by innovating across four different business axes product, operations, marketing, and customer experience.


Blog

Tier 3 Cities & Rural India - Growth Drivers for Indian Businesses?

Sales & Marketing Current Issues
November 7, 2020 5064 0

In today’s business scenario, this statement rings true repetitively. Almost 70% of India’s population lives in rural India, as well as tier 2, 3 and 4 cities. The wealth that lies here has been brought into the spotlight time and...


Blog

How do brands up their reputation during a pandemic?

Sales & Marketing
October 31, 2020 441 0

The ongoing pandemic has not only accelerated the digitization and technological advancements but has also changed the outlook of the world. Across age groups, it has transformed the consumers to socially conscious consumers. Toda...


Blog

Digital Marketing: A New Platform of Opportunities

Sales & Marketing Talent & Skills
October 28, 2020 162 0

Since the world is ruled by a thing called “THE INTERNET”, everything can be done or found over the digital platforms. From finding daily needs or daily products to finding love and finding long lost friends or relatives. And to s...


Blog

Customer Experience Metrics: Understanding CSAT, CES & NPS

Sales & Marketing
October 23, 2020 541 0

73% of companies with above-average Customer Experience (CX) perform better financially than their competitors. Hence, it’s probably safe to assume that Customer Experience is a key differentiator that changes the game of customer...


Blog

What happens if I change my domain name? Should I consider a domain name change for my startup to be successful?

Sales & Marketing Mobile & Web Development Product/Startups
October 19, 2020 964 0

What is it that sets you apart from others? Or what is the first thing that people think of when they wish to connect with you? Of course, it’s your name that helps them recognize the person you are.Everyone wishes to have a uniqu...


Blog

Celebrity Advertising vs Influencer Marketing - Where should brands put their money?

Sales & Marketing Diversity And Inclusion
October 14, 2020 223 0

By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd.While the world may have paused for COVID-19, marketing has definitely not. Brands have jumped on to the digital bandwagon and have amplified their marketin...


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