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Different Types Of Dialers - Which One Is Best For You?

Different Types Of Dialers - Which One Is Best For You?

Sales & Marketing
August 6, 2021 504 0 Read Article

The sales conversation has always bummed people out. A sales call has always been met with some prejudice. To top it off, 44% sales reps actually give up after just 1 follow-up.  Does this mean the death of cold calling?&n...


6 tips to optimize customer engagement

6 tips to optimize customer engagement

Sales & Marketing HealthTech and Life Sciences
August 4, 2021 91 0 Read Article

India represents the 5th largest pharmaceutical market in the world with a $41 billion size and growing at a rate of 16%. It is currently experiencing unforeseen business challenges by way of increased competition, changing consum...


Digital Marketing In The Post COVID-19 World

Digital Marketing In The Post COVID-19 World

Sales & Marketing COVID-19
August 4, 2021 434 0 Read Article

There’s an old saying that goes thus: “In good times you should advertise. In bad times you must advertise.” Meldrum & Fewsmith conducted a series of six studies that conclusively show that advertising aggressively during...


Numbers don’t matter Empathy does

Numbers don’t matter Empathy does

Sales & Marketing Diversity And Inclusion
July 30, 2021 46 0 Read Article

The Role of Empathy in Sales It has been a tumultuous year for most of us, and even though we have a vaccine now, it may take a while before we see some level of normalcy. Since I am not a medical professional and cannot predi...


What is Customer Experience and Why is it important for business?

What is Customer Experience and Why is it important for business?

Sales & Marketing
July 29, 2021 308 0 Read Article

“A happy and satisfied customer transformed into a loyal customer”   Who is a customer? A customer is the recipient of a product, service, goods or data. It can be an individual, group of individuals or an organizati...


6 Best Trends to Ensure Customer Success in 2021

6 Best Trends to Ensure Customer Success in 2021

Sales & Marketing
July 29, 2021 176 0 Read Article

A customer's experience is an essential asset for every company. With the start of 2021, one might wonder that what more can be done, in a competitive ecosystem, where everyone is exploring ways to enhance customer success. Above ...


What is Email Marketing and How Does it Work?

What is Email Marketing and How Does it Work?

Sales & Marketing
July 20, 2021 167 2 Read Article

When you start a business, you find various communications channels to reach out to your prospects. From direct marketing to digital marketing via social media channels, the way businesses interact with customers has changed over ...


Managing car dealerships in the post-COVID world

Managing car dealerships in the post-COVID world

Sales & Marketing
July 14, 2021 68 0 Read Article

India’s automakers witnessed the worst-ever slump in sales in 2019 and are undergoing lockdown led disruption in 2020. In 2019, sales of passenger cars fell 13% compared to 2018 and now the world’s biggest lockdown to contain the ...


The future of Enterprise Sales is AI powered Digital Sales

The future of Enterprise Sales is AI powered Digital Sales

Sales & Marketing
July 7, 2021 85 0 Read Article

With the pandemic triggering a massive shift in the way business is done, traditional processes and playbooks are no longer relevant for many enterprise functions, be it marketing, sales or supply chain. Particularly in sales, alm...


Role of voice technology in reducing consumer stress

Role of voice technology in reducing consumer stress

RPA Product/Startups Sales & Marketing AI
July 2, 2021 54 0 Read Article

One question posed by the pandemic is how businesses can efficiently and effectively deliver outstanding customer service at scale.  The does not mean removing humans from the equation but harnessing the power of voice tec...


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