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Martech: What is the future awaiting?

Martech: What is the future awaiting?

Emerging Tech Blockchain Sales & Marketing Digital Transformation
June 21, 2022 321 1

“The better you become at adapting quickly and efficiently to change – without knowing what specific change you’ll face in advance – the better prepared you are for whatever the future brings”  – Scott Brinker a.k.a Father of...


What Is Growth Marketing And Why Is It Important To Your Business Growth?

What Is Growth Marketing And Why Is It Important To Your Business Growth?

Sales & Marketing
May 18, 2022 693 0

Growth marketing is new-age marketing that enables businesses to acquire as many clients/customers as possible to achieve rapid growth. This marketing strategy is usually necessary for startups in the survival stage.  Focused...


Episode 1: The art of effective communication by Bhuvana Subramanyan

Episode 1: The art of effective communication by Bhuvana Subramanyan

Sales & Marketing
May 18, 2022 972 0

In our very first episode, meet and listen to Bhuvana Subramanyan, CMO, Randstad India as she speaks to us about the importance of developing good communication skills, the impact these skills have on your career and what it takes...


Marketing Funnels Explained and What Copywriters Need to Know

Marketing Funnels Explained and What Copywriters Need to Know

Sales & Marketing Digital Transformation
April 21, 2022 276 0

In today's market, what is one of the most sought-after copywriting skills that most companies and brands are looking for? There is more to you than just being able to write great copy...  A complete and cohesive market...


The Importance of SWOT Analysis

The Importance of SWOT Analysis

Sales & Marketing
April 7, 2022 24438 0

SWOT is an important acronym for individuals and organizations alike in the business world, and it stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a useful technique to assess these four attributes, ...


What Is an SMS API and How Does It Work

What Is an SMS API and How Does It Work

Sales & Marketing
March 29, 2022 247 0

SMS API is a type of API that allows your business to integrate SMS (Short Message Service) messaging into your existing software platforms. It is used primarily in the development of a variety of applications. SMS API can help co...


Social Media Optimisation in 6 Simple Steps

Social Media Optimisation in 6 Simple Steps

Sales & Marketing
February 28, 2022 260 0

Setting up a social media account is a child’s play in today’s time but what comes next is reaching the target audience which is still a Bermuda Triangle for many. Let us break it down in 6 easy steps on how to optimize...


Conflict in the Sales Meeting? No Problem!

Conflict in the Sales Meeting? No Problem!

Sales & Marketing
February 10, 2022 243 0

Whether you are a sales professional, or you have assisted with a sales call or been on the receiving end of a technology sales pitch, you recognize smart sales pros when you see them. It used to be that a prospect or customer exp...


How to Optimise Your Digital Marketing Funnel

How to Optimise Your Digital Marketing Funnel

Sales & Marketing
January 24, 2022 268 0

Your marketing funnel is made up of all the processes you take to attract people to buy from you, starting with learning about you and ending with them buying from you. Whatever your funnel looks like, there's a good chance you wo...


Why Paid Marketing will be the light of 2022

Why Paid Marketing will be the light of 2022

Sales & Marketing Mobile & Web Development
January 4, 2022 291 0

Paid advertisements are one of the most significant channels in your digital arsenal. But they’re much overused because the results are instantaneous.  PPC PPC stands for pay-per-click, a model of internet marketing in ...


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