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Omnichannel Effectiveness: Advanced Practices to Enhance Next Best Action Performance

Omnichannel Effectiveness: Advanced Practices to Enhance Next Best Action Performance

Data Science & AI Community Sales & Marketing
September 20, 2023 239 0 Read Article

In an omnichannel setup, finding the optimal returns of a next best action (NBA) suggestions program is complex, but critical to success. Demonstrating value to essential stakeholders, including sales and brand managers, operation...


The Power of Content Marketing: How to create compelling content that converts

The Power of Content Marketing: How to create compelling content that converts

Sales & Marketing
September 4, 2023 395 2 Read Article

  The power of content marketing is to engage, inform, and convert audiences and make it stand out in the changing world of digital marketing. The main goal of this adaptable strategy is to provide worthwhile, pertinent ma...


From Shoes to Cars! The Art of Managing Customers

From Shoes to Cars! The Art of Managing Customers

Sales & Marketing
August 21, 2023 34 0 Read Article

Once upon a time, long before we had online shopping sites and the easy-buy-return-refund-reorder conundrum existed; I purchased a good quality branded shoe from a leading retailer in the city. Note for the benefit of UX folks rea...


10 Must-Follow Marketing Trends To Boost Your Brand

10 Must-Follow Marketing Trends To Boost Your Brand

Sales & Marketing
August 16, 2023 71 0 Read Article

  In today's fast-paced and hyper-competitive business world, staying on top of marketing trends is essential for driving success. From the initial concept to the final conversion, marketers need to adapt their strategies ...


New Paradigm of Customer Engagement: How is Omni-channel Marketing Revolutionizing the Game?

New Paradigm of Customer Engagement: How is Omni-channel Marketing Revolutionizing the Game?

Data Science & AI Community Sales & Marketing
July 28, 2023 785 0 Read Article

Omni-channel marketing is today reshaping the way companies engage with their customers. As a result of this shift, it is fast emerging as a critical channel for managing commercial operations across all industries. Omni-channel m...


Best Practices To Use ChatGPT For SEO Effectively: Tips And Tricks

Best Practices To Use ChatGPT For SEO Effectively: Tips And Tricks

Data Science & AI Community Tech for Good AI IT Services Sales & Marketing
July 26, 2023 227 0 Read Article

Have you had enough of investing time every week into SEO-related tasks like keyword research and content creation? Do you long for a more efficient method that doesn’t sacrifice quality? Only an automated entity can do it fast an...


Generative AI and IA: A Dynamic Automation Duo to Drive Business Efficiency

Generative AI and IA: A Dynamic Automation Duo to Drive Business Efficiency

AI RPA Sales & Marketing Digital Transformation
July 18, 2023 115 0 Read Article

ChatGPT, a remarkable example of Generative AI tools, has been creating a buzz in the market lately. Developed by OpenAI, this advanced language model is capable of generating responses that resemble human language. It engages in ...


The Power of Empathy: Inspiring Examples of Authentic Marketing Connections

The Power of Empathy: Inspiring Examples of Authentic Marketing Connections

Sales & Marketing
July 18, 2023 227 0 Read Article

In today's fast-paced and competitive market, building authentic connections with customers has become more important than ever. Empathetic marketing has emerged as a powerful strategy that goes beyond traditional approa...


SAP Intelligent Asset Management— What’s in it for You?

SAP Intelligent Asset Management— What’s in it for You?

Sales & Marketing
June 23, 2023 34 0 Read Article

  SAP Business Technology Platform (BTP), along with Intelligent Asset Management Systems (IAM), has revolutionized the asset management process within an enterprise. The fast and dynamic platform SAP BTP has tremendously ...


Future Trends in AI-driven Reporting and Dashboards for CRM

Future Trends in AI-driven Reporting and Dashboards for CRM

Analytics Digital Transformation Industry Trends IT Services Sales & Marketing AI
June 19, 2023 361 0 Read Article

As businesses continue to delve into the world of data-driven decision-making, artificial intelligence (AI) is emerging as a transformative force in Customer Relationship Management (CRM). The integration of AI-driven reporting ...


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