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Analysis: Innovations in the time of COVID-19

Analysis: Innovations in the time of COVID-19

Sales & Marketing e-Commerce
November 13, 2020 6628 0

Consumer brands have responded to the COVID-19 pandemic by innovating across four different business axes product, operations, marketing, and customer experience.


Blog

Tier 3 Cities & Rural India - Growth Drivers for Indian Businesses?

Sales & Marketing Current Issues
November 7, 2020 5170 0

In today’s business scenario, this statement rings true repetitively. Almost 70% of India’s population lives in rural India, as well as tier 2, 3 and 4 cities. The wealth that lies here has been brought into the spotlight time and...


Blog

How do brands up their reputation during a pandemic?

Sales & Marketing
October 31, 2020 441 0

The ongoing pandemic has not only accelerated the digitization and technological advancements but has also changed the outlook of the world. Across age groups, it has transformed the consumers to socially conscious consumers. Toda...


Blog

Digital Marketing: A New Platform of Opportunities

Sales & Marketing Talent & Skills
October 28, 2020 171 0

Since the world is ruled by a thing called “THE INTERNET”, everything can be done or found over the digital platforms. From finding daily needs or daily products to finding love and finding long lost friends or relatives. And to s...


Blog

Customer Experience Metrics: Understanding CSAT, CES & NPS

Sales & Marketing
October 23, 2020 551 0

73% of companies with above-average Customer Experience (CX) perform better financially than their competitors. Hence, it’s probably safe to assume that Customer Experience is a key differentiator that changes the game of customer...


Blog

What happens if I change my domain name? Should I consider a domain name change for my startup to be successful?

Sales & Marketing Mobile & Web Development Product/Startups
October 19, 2020 975 0

What is it that sets you apart from others? Or what is the first thing that people think of when they wish to connect with you? Of course, it’s your name that helps them recognize the person you are.Everyone wishes to have a uniqu...


Blog

Celebrity Advertising vs Influencer Marketing - Where should brands put their money?

Sales & Marketing Diversity And Inclusion
October 14, 2020 229 0

By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd.While the world may have paused for COVID-19, marketing has definitely not. Brands have jumped on to the digital bandwagon and have amplified their marketin...


Blog

Retail 4.0: How next gen digital use cases could enable retail enterprises adapt to evolving paradigms

Sales & Marketing Industry 4.0 Digital Transformation
October 1, 2020 868 0

Retail evolutionThe retail sector in 2020, was supposed to be a 26 trillion $ worldwide market. Greatly affected by the economic slowdown across countries due to the COVID-19 outbreak, the market is now expected to be a $21.6 tril...


Blog

Top 10 Online Training Software to Use in 2020

Sales & Marketing
September 24, 2020 846 0

Online training software is a trending solution these days. Professional training and development were always among the most critical efforts for many organizations across verticals. Online training tools help businesses streamlin...


Blog

7 benefits of NPS: Why use it over other Customer Satisfaction Metrics

Sales & Marketing
September 21, 2020 3289 0

It’s always worth getting a fresh perspective of your customers, their sentiments about your products, business, or brand. It helps you to discover new business trends and improve your products, services, and brand. Gauging Custom...


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