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Lead Generation Techniques

Sales & Marketing
July 25, 2016 418 0

The ideas behind lead generation techniques are universal including quality prospects, qualified leads and measured results, however the tactics and techniques used can vary. As with any lead generation strategy, it’s import...


Blog

5 key technology spending areas for the CMO

Sales & Marketing
July 25, 2016 330 0

With the advent of digital channels, marketing and technology have almost become inseparable. Marketers are using technology at each step of the marketing value chain from product planning & media buying to customer engagement...


Blog

Driven by Change or Driving it?

Sales & Marketing
July 11, 2016 406 0

In today’s age of instant gratification, wooing customers has become harder than ever, and keeping them even tougher. In such a scenario, ensuring business success and sustaining it is extremely challenging. The one simple thing t...


Blog

In Search of the Consumer’s Soul

Sales & Marketing
July 4, 2016 307 0

Increasingly as we see technology getting commoditized, the overwhelming feeling that infinite choices bring about, always remain with us. Splice it across price range, functionalities, style or even colour, the market is flooded ...


Blog

Multichannel strategies, a bridge between offline and online worlds

Sales & Marketing
July 1, 2016 360 0

In the past decade, the evolution of communications technologies has dramatically changed the way people interact. The widespread growth in Internet connections, the adoption of cell phone short messages (SMS) the beggining of sma...


Blog

Location Services, Mobile Apps and Personalization: Digital Transformation of the Customer Experience

Sales & Marketing
July 1, 2016 381 0

According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users. With tablet computers also commonplace and wearable devices along...


Blog

Case Study Storytelling in Digital Space

Sales & Marketing
July 1, 2016 406 0

 What is a case study?In simple words, a case study is a particular instance of something being used or analysed in order to illustrate a thesis or principle. A smaller version of case study (usually of two- three paragraphs)...


Blog

Why Your Website Should Have “Our Story”?

Sales & Marketing
July 1, 2016 592 0

 So you are all geared up with your start up. The website is ready too. You want your network to know about your new business and the new website. You want to share your dream, your vision for the business and your new baby o...


Blog

What Makes a Story Inspiring?

Sales & Marketing
July 1, 2016 433 0

 Let us start by taking a look at what makes an inspiring story different from an ordinary story.How to make stories inspirational?Fundamentally what inspires us in individuals is success, passion, victory against odds, an ac...


Blog

Digital Storytelling-Humanizing the Technology Story

Sales & Marketing
July 1, 2016 528 0

 Bryan Kramer, a globally renowned speaker and author says there are no more B2B and B2C, because businesses today are all about H2H or Human to Human. A new wave has begun in the corporate world which is being labeled as the...


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