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[CMO Challenge] Fragmented Marketing Teams

Sales & Marketing
September 25, 2017 372 0 Read Article

Jerry, a marketing professional, used the time machine and travelled from 1990 to 2017. He landed in the middle of daily marketing stand-up meeting of his organization. Jerry was stumped – In what language were these markete...


Blog

What’s the Deal about Marketing & Sales Alignment?

Sales & Marketing
September 20, 2017 435 0 Read Article

During the latter part of August, NASSCOM conducted an event, in Chennai, focusing on the most talked about topic within the marketing and sales fraternity – ‘Alignment between Marketing and Sales’. The highlight of the event was ...


Blog

Your Guide to Creating a New Language

Sales & Marketing
August 31, 2017 510 0 Read Article

If you’re a fantasy or science fiction fan, chances are you’ve definitely heard Valyrian or Dothraki on HBO’s Game of Thrones! David J. Peterson, the man behind the languages in Game of Thrones is also the creator of the languages...


Blog

Drive Better ROI from Events

Sales & Marketing
August 15, 2017 484 0 Read Article

In majority of the B2B organizations, spends related to events participation holds the largest line item in the marketing budget. However, often ROI from events related spend is difficult to justify. We all agree the brand visibil...


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Social media marketing: From Awareness to Branding to Conversion

Sales & Marketing
July 24, 2017 423 0 Read Article

The Event and the Big QuestionsNASSCOM’s Sales and marketing Interest Group (SIG) conducted an event at the Sheraton Hotel in Gachibowli, Hyderabad in June. Social Media Marketing (henceforth, SMM) was the core theme and the...


Blog

Amplify Your Marketing with Social Selling [Experts Speak]

Sales & Marketing
July 17, 2017 502 0 Read Article

Everything you need to know about social selling was discussed in the webinar on social selling with the authors of this brilliant book, “You are the Key – Unlocking doors through social selling.”The book, You are the Key, written...


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What are the Top Digital Marketing Channels?

Sales & Marketing
June 21, 2017 539 0 Read Article

Before adopting digital marketing, you should have a sound understanding of different channels in digital marketing and for that, you need an effective marketing strategy. Marketing on the best channels that well fit your business...


Blog

Sales and Marketing Alignment – The Revenue Formula

Sales & Marketing
June 13, 2017 708 0 Read Article

Here’s a round up of the Q&A from the LeadSquared webinar session on Sales and Marketing Alignment. You can watch the recording here:View the RecordingWe got really great questions as well that have been compiled in this...


Blog

Love in the times of 'likes'

Sales & Marketing
June 7, 2017 436 0 Read Article

In this age of digital abundance, companies are finding it increasingly difficult to differentiate and stand out. The connections in the digital world are so easy that a product or service is exchanged between various hands at the...


Blog

An EVENTful Journey

Sales & Marketing
April 14, 2017 517 0 Read Article

This week we completed 5 years at Xoxoday. In this article, I am sharing our experiences with business events which we attended during this journey of Xoxoday. Over the last 5 years, I would have attended over 100 business events,...


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