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99 search results for "analytics"

Fiction to Fact: Fortifying the National Power Grid

One may think that cyberattack on Power Grid shown in the movie Die Hard 4 is fictional. It is, but ask the cybersecurity experts in the US and they will tell that power grid is a major target in cyber warfare. In Indian context, the evolution of a national power grid is a major feat, but a compromised grid can become a frightening nightmare for the country. While the government has undertaken mea...

The Many Splendid Varieties of Marketing Technologists in 2020: Martech Roles and Archetypes

At the intersection of marketing and technology, there’s a growing discipline of hybrid “martech” professionals known as “marketing technologists.” But there are many variations within this field. I recently mapped the different archetypes of marketing technologist roles with this 2×2 model. The model classifies marketing technologist activities along two axes: X Axis: Internal Orientation to Exte...

Addressing Regulatory GDPR and CCPA frameworks with Qubole ACID and Apache Ranger

Data lakes are at the heart of digital transformation in the enterprises. As more organizations run analytics, machine learning, and ETL workloads on the data residing in the data lakes, they come with privacy and integrity risk. Organizations have the urgency to preserve privacy and control access to this data as per regulations such as GDPR (Right to be Forgotten) and CCPA (Right to Be Erased) a...

Iflix Distributes Video Streaming Online with Real-Time Analytics and Recommendations

In a little over three years, iflix, the Malaysia-based OTT service, has become one of the world’s leading entertainment service providers for emerging markets. Today, iflix is available in 28 countries across Asia and Africa and has more than 10 million paid subscribers. Earlier this year, the company made news by bagging the online live streaming rights to the Malaysian Football league. Since th...

Rig Automation, connected devices, and real-time data analytics are pushing the barrier for drilling optimization systems

Automated mechanics & steering, which can be termed as “rig automation,” is now increasingly being extended to address downhole conditions, advancing drilling optimization across the complete process through understanding the subsurface and its interactions with the downhole drilling system penetrating through the rock, the drill-string carrying power from the rig, and the drilling fluid syste...

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Many technologies must deliver for IoT to deliver

Published in online version of Business World Internet of Things or IoT aims to connect interrelated computing, mechanical and digital machines to a common platform. The devices will connect to each other as well as to the humans and will collect information about their environments by sensors. The number of such devices could touch 20 billion by 2020 as per Gartner. As per International Telecommu...

Building a Data Lake the Right Way

Key considerations for building a scalable transactional data lake Data-driven companies are driving rapid business transformation with cloud data lakes. Cloud data lakes are enabling new business models and near real-time analytics to support better decision making. However, as the number of workloads migrating to cloud data lakes increase, companies are compelled to address data management issue...

Transforming Sports to a Science with Technology

The best part about living in India? The diversity. There’s so much to look up to, in so many different languages, cultures, ethnicities, cuisines…I could go on, but you get the picture. What’s better than this diversity? Something that binds us all together. And what better example to take than Cricket. I can bet everyone was hooked on to their televisions two nights ago, because there’s nothing ...

New Faces of Money Lending

Taking loans from banks used to be easy for established businesses, salaried people and for people with good credit scores (750+). Higher the credit score, lower the interest rate. But recent rise in loan defaults by big businesses and individuals has shaken the whole lending industry and led to extensive soul searching to discover innovative ways to tackle this market segment. With credit demand ...

Redefining the magic in logistics and supply chain

Rivigo Case Study – IoT + Big Data “Where there is data smoke, there is business fire.” — Thomas Redman Indian companies are still at a nascent stage when it comes to adapting to AI, and only around 300 startups are using the technology. By 2035, Accenture estimates that AI can add over $950 billion to India’s economy. One of the early starters in this game is Rivigo, the Delhi based startup found...

Fintech Lending – “Unlocking Untapped Potential”

NASSCOM’s Fintech Lending – “Unlocking Untapped Potential” underlines how Fintech lending market have evolved in recent years. This report focuses entirely on Fintech lending segment under the broader Fintech umbrella. We have traced the evolution of Fintech Lending industry in India while highlighting the key drivers for growth, trends, challenges and opportunities. The report also highlights new...

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