8 search results for "content marketing"

Beyond The Lab

Things sure look different today, don’t they! Tech is changing and our perspective to it must also change! So, welcome to a brand new micro-series “Beyond the Lab”. You will see more in the 1st episode that we are dropping soon. Stay tuned and mark it with a like or comment – if you need an alert when it lands. Cheers!

Is Social Media A Waste of Time or still an opportunity if you strategize?

Social media is the latest target for almost every digital marketing initiative; however, most users often feel claustrophobic when overwhelmed with meaningless clutter of content and media. Social media initiatives celebrate the personalized approach of creating valuable connect with the target audience, building trust with them and resonating your brand’s values within them. But with every...

Ask me Anything with Satinder Juneja, Head of Marketing, L&T Infotech

Satinder Juneja is a senior marketing professional with over 23 years of experience in B2B industries across IT & Telecom domains. He is Head-Marketing at L&T Infotech (LTI), responsible for Corporate Marketing function. Prior to that, he has worked for NIIT Technologies, Microsoft, Aricent, HCL Infosystems, AirTel, and The Hindustan Times in various roles in marketing. He also consulted w...

Is digital marketing, social media marketing or content marketing helping your b2b business?

Are you doing competitor monitoring and research as part of your digital marketing process? If not your social media marketing is just an activity!. Your competitors are a gold mine for marketing intelligence. B2B digital content marketers must allocate significant time in understanding the business ecosystem, including the competitors actions on the web and the sources can be in the competitor...

Digital marketing vs content marketing for technology products and services, Is it?

No! It’s Content Marketing Empowering Digital Marketing I remember one of the NASSCOM events that I attended years back, where the CEO of a large banking software company in Chennai was proudly highlighting the success of their TV ads that were aired during the evening hours in United States, targeting decision makers of large banks. This brilliant campaign helped them immensely in their bidding, ...

The Multilingual Content Marketing Strategy

A report from Pagefair says that approximately 200 million people worldwide have installed ad-blockers. This obviously came as bad news to marketers who had been relying heavily on paid ads as part of their marketing strategy. Lucky for them, content marketing is a way to continue marketing efforts and reach consumers with messages they need. The fact that many of the companies out there are swayi...

Instant Coffee, White Elephants, And The Dilemma Of Content Marketing

The results of a recent survey by industry organization HIMSS indicate that 74% of health-care B2B tech marketers plan to increase content creation. However, only 4% said their content is very effective. These results line up with the Content Marketing Institute’s (CMI) survey of 2016 trends in B2B content marketing, which said 76% of B2B marketers are planning to increase content creation this ye...

Healthcare Tech Firms: Your Content Marketing Isn’t Working

The latest HIMSS study on healthcare content marketing indicates a huge gap between goals and results. However, B2B technology needs content marketing more than ever. Is there discontent in B2B healthcare content marketing? A HIMSS study on the state of B2B content marketing in healthcare points to the big gap between content marketing goals and effectiveness. A full 85% of survey respondents said...