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27 search results for "digital marketing"

Digital Marketing “Who, What, Why, and How”?

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Could you please tell us how easy it is to access the Internet today because the number of people who access the Internet every day is still increasing? That’s right. In fact, according to Pew Research, “constant” internet use among adults has increased by 5% over the last three years. And, as we often say, the way people shop and buy has really changed with it-that is, offline marketing isn...

How can businesses transform their Digital Marketing and PR strategy in the age of COVID-19?

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The Need for a Response The COVID-19 outbreak is a human tragedy, affecting the lives of millions of people globally. But it is also having a grave impact on the global economy. As estimated by Wikipedia, the Indian economic losses are expected to be over ₹32,000 crore (US$4.5 billion) every day during the first 21-days of the lockdown. It was also seen that under complete lockdown, less than 25% ...

From traditional to digital marketing: A journey of transformation

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The digital age has altered the way businesses have started marketing their products and services. The technological transformations of the last decade have resulted in a simultaneous change in the marketing domain to keep up with changing times. Along with the rising usage of innovative technology, effective communication for marketing has also become a vital part of business organizations. Earli...

Is Digital Marketing at odds with Conventional Marketing?

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Marketing, the indispensable function of a business has evolved over the years. From the earlier debates on which traditional marketing route-print, electronic media or radio channel to publish an advertisement in, to now marketeers discussing the modern or digital marketing strategy- search engines, social media, other websites, etc. the avenues to reach out to the customers in recent years have ...

MarTech : An Overview

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Martech ascends from the combination of the terms “marketing” and “technology” which refers to all software, initiatives, efforts and tech tools used to help companies achieve their marketing goals and objectives. The difficult and time consuming tasks are automated through martech by the marketers. Marketing processes, data collection and analyzing, and engaging with the target ...

How data security affects digital marketing efforts?

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– By Mr. Vikram Kumar, Managing Director, SRV Media Pvt. Ltd. Digital marketing is the flavor of the era. It opens up avenues of opportunities for advertising and socializing for any brand. Online presence is a must for a brand to be successful these days and hence they spend a lot of money on their digital marketing campaigns. In the current times, it is crucial to have a good digital marketing s...

5 reasons why SMEs should opt for digital marketing strategies in 2020

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– By Mr. Vikram Kumar, Managing Director, SRV Media Pvt. Ltd. No matter the nature of your business, if you aim to be successful you ought to be where the customers are. And, 80% of consumers, today, engage with businesses and brands digitally. Many small and medium enterprises make the mistake of focusing only on delivering a quality product. While it is absolutely true that if you have a q...

Empowering intelligent industry agnostic marketing solutions

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– By Mr. Vikram Kumar, Managing Director, SRV Media Pvt. Ltd. Marketing is a term that evokes different responses depending on who you are communicating with. Though, irrespective of the industry or product, every good marketing solution begins with a well planned and thought out marketing strategy and analysis. When we talk about industry-agnostic marketing solutions we talk about solutions that ...

How Shaadi.com started as a research became a leader in the online matrimonial industry?

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Best matrimonial site Shaadi.com was started in 1996, when most of the Indians were unaware of the internet and its usage. It was launched by Anupam Mittal as he observed that India needs a medium to make love connections with one another. Shaadi.com is a social networking site that specializes in matchmaking and helpful in making eternal and everlasting relationships. The marketers of Shaadi.com ...

How ONPASSIVE is Utilizing AI to Implement Innovative Marketing Platform for Business Owners?

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Some of the tools and how ONPASSIVE uses it to streamline the online marketing world. AI-Powered Crowd funding Tool People come up with innovative ideas every time. Every new idea has the ability to bring a change, but only a few ideas come to light. This is mainly because of the initial funding issues. A solution to this problem is by methods like crowd funding. ONPASSIVE AI marketing platform le...

Artificial Intelligence – Too Good to believe?

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Artificial Intelligence is too good to believe because it is becoming an essential part of today’s technology industry, it is a simulation of human intelligence which is a process done through a machine, especially for computer systems. In simple words, through AI, intelligent machines can be created which work and react like human beings. The basic research which is done on artificial intelligenc...

3 Reasons why Traditional Marketing is NOT Dead in this Digital Age

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The rise of digital media has opened several new tactics to reach out to consumers and engage with them, which includes inbound marketing, automated mails, and so on. This makes many marketers to believe that   traditional marketing surely seems to be dead. It seems very unlikely for a company today to still use traditional methods of marketing, such as print and television to promote their produc...