4 search results for "social media marketing"

Is Social Media A Waste of Time or still an opportunity if you strategize?

Social media is the latest target for almost every digital marketing initiative; however, most users often feel claustrophobic when overwhelmed with meaningless clutter of content and media. Social media initiatives celebrate the personalized approach of creating valuable connect with the target audience, building trust with them and resonating your brand’s values within them. But with every...

Is digital marketing, social media marketing or content marketing helping your b2b business?

Are you doing competitor monitoring and research as part of your digital marketing process? If not your social media marketing is just an activity!. Your competitors are a gold mine for marketing intelligence. B2B digital content marketers must allocate significant time in understanding the business ecosystem, including the competitors actions on the web and the sources can be in the competitor...

Social media marketing: From Awareness to Branding to Conversion

The Event and the Big Questions NASSCOM’s Sales and marketing Interest Group (SIG) conducted an event at the Sheraton Hotel in Gachibowli, Hyderabad in June. Social Media Marketing (henceforth, SMM) was the core theme and the big question discussed was the ‘ABC of social media’, with ABC mapping neatly onto Awareness -> Branding -> Conversion. It’s a pertinent and timely qu...

How Major Brands Will Use Social Media Big Data in 2015 for Marketing

Social Media is a reservoir of robust amount of data both, structured and unstructured. The outcome of the extent brands will tap into them to generate actionable insights to optimize their marketing initiatives is limitless. From registering customer footfalls, brands have gone an extra mile to monitor their behavior to enhance their experience in this digitally transforming ecosystem. That being...