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The Theory of Glengarry Glen Ross in the era of IoT

Sales & Marketing
March 6, 2018 439 0 Read Article

Authored by Satish Kumar, CSO                                                          It is now part of sales folklore that every sales person worth his salt must have watched the epic movie Glengarry Glen Ross and the epic scene...


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Creating Video Content that will Go Viral Globally

Sales & Marketing
March 6, 2018 365 0 Read Article

oday’s social media is flooded with video content that successfully reaches millions of viewers in minutes. From a business perspective, creating short videos has worked out to be a good marketing strategy. Videos help in building...


Blog

Marketing Strategy- Awareness, Interest, Desire, Action

Sales & Marketing
February 28, 2018 399 0 Read Article

An acronym of Awareness, Interest, Desire, Action which can easily be used to develop an amazing content marketing strategy that generates results for any type of product or service. It’s all based on the marketing funnel and wher...


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Loyal Customers - Why they are important and how to retain them?

Sales & Marketing
February 23, 2018 514 0 Read Article

Ever wonder why you aren’t selling as good as before? Wonder why your customer base is shrinking more than it expands? Stop wondering and open your eyes to the fact that your customer retention rates have gone down. Some of the bu...


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The Science of Successful Lead Generation

Sales & Marketing
February 21, 2018 365 0 Read Article

Authored by Satish Kumar, CSO                    Lead Generation is a challenge! In fact, successful lead generation involves art, science, technology, intelligence, data and also the social elements in the right proportions that ...


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Demand Generation is a Strategic Initiative

Sales & Marketing
February 20, 2018 391 0 Read Article

Authored by Satish Kumar, CSOEver wondered what’s the most demanding aspect of any business? Demand!!! Yes, the business has to either cater to the existing demand or create more new demand to succeed. Comparatively, creating new ...


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The Importance Of Conversion Rate Optimization For Your Online Business

Sales & Marketing
February 16, 2018 342 0 Read Article

Conversion rate optimization is a system for increasing the percentage of visitors to a website that converts into customers. In simple terms, it’s about making more website visitors perform the desired action on a webpage.CRO is ...


Blog

Video Marketing, an energy boosters.

Sales & Marketing
February 10, 2018 442 0 Read Article

Why Video Marketing Campaigns Are the Energy Boosters of Your Marketing Strategy? Videos always have a way of creating a charming connect with the target audience; that’s why some of the most engaging videos go viral in no t...


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Philosophical Marketing Question, “Who Am I?” What is your story?

Sales & Marketing
February 6, 2018 363 0 Read Article

The answer to the timeless question, “Who am I?” is still eluding most philosophers. But our brands seem to have solved this question in the business landscape through brand positioning.Well, all of us have heard about brand posit...


Blog

Benefits of Digital Marketing

Sales & Marketing
January 26, 2018 1388 0 Read Article

Digital Roy AcademyTop Digital Marketing Training Institute in BangaloreDigital Marketing is a very vast and fastest growing field as every company needs a digital marketing guidance to grow or create an Online authority. Digital ...


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