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What are the benefits of WhatsApp marketing?

What are the benefits of WhatsApp marketing?

Media Technology
March 21, 2023 601 0

WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. While it was initially developed as a tool for personal communication, many businesses have started to use WhatsApp as a marketing platfor...


How AI is shaping OTT Streaming and creating a New World Order

How AI is shaping OTT Streaming and creating a New World Order

Media Technology AI
March 16, 2023 828 0

The world today has moved from OTT being a niche market to a mass-market product. With the explosion of hyper-personalized audiovisual content creation and distribution, waiting for your favorite shows to air on TV and sitting thr...


VIDEO MONETIZATION THROUGH ADVERTISEMENTS PART 1: AN OTT/CTV PLAYBOOK SERIES

VIDEO MONETIZATION THROUGH ADVERTISEMENTS PART 1: AN OTT/CTV PLAYBOOK SERIES

Sales & Marketing Media Technology
February 16, 2023 222 0

Recent estimates suggest that the global television advertisement revenues were expected to be worth over USD 170 billion in 2022. Given its reach and continued relevance, global businesses continue to leverage the poten...


Technology & Brand Communications can change fortunes

Technology & Brand Communications can change fortunes

Digital Transformation Media Technology Data Science & AI Community
February 1, 2023 211 0

Technology has revolutionized the way brands communicate with their audiences. With the rise of social media, mobile devices and AI specifically now have access to a broader audience than ever before. This phenomenon has led to a ...


Understanding Business Growth Drive Through Apps

Understanding Business Growth Drive Through Apps

Media Technology
January 25, 2023 202 0

Smartphone apps are currently actively contributing to company growth in a variety of ways, including customer relationship management, expense tracking, and payment facilitation.  As per stats, A mobile app is already pre...


Emerging Trends in Media and Entertainment Industry in 2023

Emerging Trends in Media and Entertainment Industry in 2023

Media Technology
January 19, 2023 3112 0

While 2021 was a year of uncertainty due to disruptions in public health, supply chains, and geopolitics, 2022 witnessed a slower pace of things getting back to normal. However, amidst all this unpredictability, businesses have be...


2023 Outlook: Ways Marketing and Advertising will Change for the Better

2023 Outlook: Ways Marketing and Advertising will Change for the Better

Sales & Marketing Media Technology
January 12, 2023 361 0

The advertising industry is moving fast. Once a risky bet, digital advertising and marketing are now becoming a norm.   A recent report highlighted that digital ad spending is anticipated to surpass $600 billion in 20...


How Press Release helps e-commerce business to grow sales?

How Press Release helps e-commerce business to grow sales?

Sales & Marketing Media Technology
January 6, 2023 203 0

Press releases can be an effective tool for e-commerce businesses looking to increase sales and reach a wider audience. A press release is a public statement that provides information about a company, product, or event to the medi...


Data Analytics in Media & Entertainment Industry: 2023 Trends

Data Analytics in Media & Entertainment Industry: 2023 Trends

Media Technology
November 8, 2022 2151 0

How frequently did you hear the comment "I guess I have seen everything on Netflix" during the harshest COVID-19-induced lockdowns?  One positive development in what was generally a challenging year for the global entertai...


QOE TESTING PARADIGMS FOR MEDIA STREAMING PLATFORMS: IS AUTOMATION YOUR ANSWER

QOE TESTING PARADIGMS FOR MEDIA STREAMING PLATFORMS: IS AUTOMATION YOUR ANSWER

Media Technology Digital Transformation
November 3, 2022 265 0

In a previous blog, I spoke about how evolving Quality of Experience (QoE) paradigms, especially in testing and validation, are transforming the Over the Top (OTT) media landscape. With features like on-demand and customized ...


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