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Data Analytics in Media & Entertainment Industry: 2023 Trends

Data Analytics in Media & Entertainment Industry: 2023 Trends

Media Technology
November 8, 2022 1658 0

How frequently did you hear the comment "I guess I have seen everything on Netflix" during the harshest COVID-19-induced lockdowns?  One positive development in what was generally a challenging year for the global entertai...


QOE TESTING PARADIGMS FOR MEDIA STREAMING PLATFORMS: IS AUTOMATION YOUR ANSWER

QOE TESTING PARADIGMS FOR MEDIA STREAMING PLATFORMS: IS AUTOMATION YOUR ANSWER

Media Technology Digital Transformation
November 3, 2022 264 0

In a previous blog, I spoke about how evolving Quality of Experience (QoE) paradigms, especially in testing and validation, are transforming the Over the Top (OTT) media landscape. With features like on-demand and customized ...


TRANSFORMING THE OTT GAME: QOE VALIDATION IN THE EMERGING LANDSCAPE

TRANSFORMING THE OTT GAME: QOE VALIDATION IN THE EMERGING LANDSCAPE

Media Technology
October 20, 2022 225 0

The emergence of Over The Top (OTT) platforms has had a significant impact on the contemporary media landscape. Global OTT revenues exceeded $46.5 billion in 2017 and being projected to exceed $83.4 billion by the end-2022. The...


How to Create a QR Code Reader for Your Mobile Website?

How to Create a QR Code Reader for Your Mobile Website?

Media Technology Tech for Good Emerging Tech TechSagar
September 7, 2022 254 0

  Businesses are emphasizing mobile websites more than ever. As the number of smartphone users is increasing at an incredible pace across the globe, it becomes imperative for companies to deliver an impressive mobile websi...


VOD streaming service providers with secure VOD solution

VOD streaming service providers with secure VOD solution

Sales & Marketing Media Technology
August 12, 2022 205 0

  Introduction The global VOD streaming platform market is about to reach 225 billion dollars by the year 2028 as per the report. With the technological advancement infusion of blockchain technology in video streaming a...


Five Ways to Leverage Conversational Marketing Today [2022]

Five Ways to Leverage Conversational Marketing Today [2022]

Sales & Marketing Media Technology
July 19, 2022 242 0

Customers and prospects no longer have to sift through your entire website for an email address, only to be told that 'we will get back to you.' Today, conversational marketing has evolved from a passing fad to a stable trend and,...


Everything about Shared Web Hosting and its benefits:

Everything about Shared Web Hosting and its benefits:

Mobile & Web Development Media Technology
June 29, 2022 246 0

Shared web hosting is one of the most popular and affordable options for small to medium-sized businesses. Shared hosting costs are often very low compared to other types of hosting. This article will cover some basics about share...


Metaverse: Virtual Realty to become a Virtual Reality

Metaverse: Virtual Realty to become a Virtual Reality

Emerging Tech Retail - FMCG, CPG Media Technology
June 27, 2022 197 0

There is a new world out there, where one can buy and sell land, collaborate with colleagues, go on a trip with friends and even attend concerts. Just that all of it is virtual and is called Metaverse. Metaverse is a three-di...


India on a Tech Drive

India on a Tech Drive

Tech for Good Emerging Tech Media Technology
June 23, 2022 116 0

Do you know how many people watched Stranger Things (Season 4A) in 3 days? No? Neither do I. But Netflix says it was watched for 287 million hours in 3 days. How did it become an international hit? Probably because of the tech you...


HYPER-PERSONALIZATION: THE HOLY GRAIL OF OTT SUCCESS

HYPER-PERSONALIZATION: THE HOLY GRAIL OF OTT SUCCESS

Media Technology
May 9, 2022 307 0

The COVID-19 pandemic and the worldwide lockdowns have helped drive a shift in media consumption patterns, with OTT (over-the-top) services emerging as a clear winner. It grew by over USD 20 billion between 2020 and 2021, and is&n...


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